Tag: "Brand Relationships"

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Research papers

The scope method

Catalogue: Latin America 2015: Carnival of Insights
Date: June 15, 2015
Authors: Camila Holpert, Claudia Furniel

Magazines

Research World (December 2009)

Catalogue: Research World 2009
Date: December 1, 2009
Author: ESOMAR B.V.

Magazines

Research World (January 2008)

Catalogue: Research World 2008
Date: January 1, 2008
Author: ESOMAR B.V.

Research papers

Evaluating the use of banner advertising in strengthening brand relationship

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Author: Kartikeya Kompella

Research papers

Build strong brands and develop communications

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Company: McKinsey & Company
Date: November 1, 2000
Authors: Michael O'Donohue, Tamsin Addison

Research papers

Examining the relationship between ethnic affinity and brand

Catalogue: Ethnic Marketing 2000
Date: July 1, 2000
Authors: Neal M. Burns, Martha G. Russell