Tag: "Brand Strategy"

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Research papers

Inca Kola reconnection strategy

Catalogue: Latin America 2020 - Insights Festival
Companies: The Coca-Cola Company , BMC Strategic Innovation
Date: October 19, 2020
Authors: Fabian Jalife, Tomas Gross

Research papers

Havanna Reinvention

Catalogue: Latin America 2020 - Insights Festival
Companies: Compañia de Negocios Moiguer, Havanna
Date: October 19, 2020
Authors: Alan Aurich, Alejandro Alcedo, Fernando Moiguer, Magdalena Iocco, Lorena Cura

Videos

The new rules of attraction

Catalogue: ESOMAR Smart Data Lab
Date: November 4, 2019
Author: Samantha Bond

Research papers

Adopting an entrepreneur

Catalogue: ESOMAR Smart Data Lab
Date: November 4, 2019
Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll

Videos

Take me home, country roads!

Catalogue: Congress 2019: The Global Data & Insights Summit
Companies: PepsiCo, Kantar
Date: September 8, 2019
Author: Arindam Mohanty

Research papers

Take me home, country roads!

Catalogue: Congress 2019: The Global Data & Insights Summit
Companies: PepsiCo, Kantar
Date: September 8, 2019
Authors: Arindam Mohanty, Vipul Sachdeva, Zaneta Sebastian

Videos

Giving control of your history to participants

Catalogue: Congress 2019: The Global Data & Insights Summit
Companies: De La Riva Group, AB InBev
Date: September 8, 2019
Authors: Ángeles Rodríguez, Elisa Romo

Research papers

Giving control of your history to participants

Catalogue: Congress 2019: The Global Data & Insights Summit
Companies: De La Riva Group, AB InBev
Date: September 8, 2019
Authors: Ángeles Rodríguez, Daniel Cárdenas, Elisa Romo

Videos

Creating brand and business transformation

Catalogue: Congress 2019: The Global Data & Insights Summit
Company: Diageo
Date: September 8, 2019
Authors: Emiliana Vidali, Sally Smallman

Research papers

Creating brand and business transformation

Catalogue: Congress 2019: The Global Data & Insights Summit
Company: Diageo
Date: September 8, 2019
Authors: Sally Smallman, Emiliana Vidali

Videos

Insights informing content & creative

Catalogue: Client Summit 2019- Spring Edition
Date: June 27, 2019
Author: Jackie Lundblad

Videos

Catalyst for change

Catalogue: Client Summit 2019- Spring Edition
Date: June 27, 2019
Author: Jonathan Bohm