Tag: "Brand Value"

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Videos

Editing the customer-centricity gene for the next century

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Date: November 11, 2018
Author: Adrian Terron

Research papers

1500,000,000:100,000,000:150: Editing the customer-centricity gene for the next century

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Date: November 11, 2018
Authors: Adrian Terron, Kavita Mahto

Videos

The top 50 most valuable Latin American brands (Spanish)

Catalogue: Latin America 2014: Accelerating Growth
Date: June 15, 2014
Author: Martin Schijvarg

Videos

'Power of laughter'

Catalogue: Congress 2014: What Inspires?
Company: GfK
Date: June 15, 2014
Authors: Christian Kurz, Jo McIlvenna, James Guerrier, Julia Lamaison

Research papers

Glocalization - A measure of global brands

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Company: Fresh Intelligence
Date: March 20, 2011
Authors: Corrine Sandler, Olga Churkina

Research papers

Event & sponsorship valuator

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Company: Wavemaker
Date: October 21, 2010
Authors: Matteo Cardani, Carlotta Ventura

Research papers

Even better than the real thing

Catalogue: Qualitative 2009: The Evolving Human
Companies: InSites Consulting, Levi Strauss & Co.
Date: November 19, 2009
Authors: Dirk van Kemseke, Tom De Ruyck

Research papers

Sustainability as a monetary brand value

Catalogue: Congress 2009: Leading The Way
Date: September 22, 2009
Author: Stephan Götze

Research papers

Finger on the pulse

Catalogue: Worldwide Multi Media Measurement 2006
Companies: GfK, British Broadcasting Corporation (BBC)
Date: June 4, 2006
Authors: Nick North, Sam Smith

Research papers

The case for holistic touch-point management

Catalogue: Brandmatters 2006
Date: February 8, 2006
Author: Simon Cole

Research papers

Marketing beyond the monkey

Catalogue: Brandmatters 2006
Company: IPSOS
Date: February 8, 2006
Authors: Charles Skinner, Christophe Fauconnier

Research papers

The ROI imperative

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Date: September 19, 2004
Authors: Bart Moore, Dee Allsop