The main 3 takeaways of the presentation are:- It is possible to measure what makes and predicts engaging storytelling;- Relatability is the most important attribute to any story, no matter what your objective is;-Different generations connect and value stories in different ways.
Learn, share and try out techniques which position Insight teams as the catalyst for change within organisations based on Sky's Customer Closeness strategies.
This paper discusses key trends in short form video viewing, and makes some predictions for how snack-able consumption will change among post Millennials (under 16s) and the implications for broadcaster strategy. The analysis focuses in three key areas: behaviour (how post millennials watch), content (what post millennial watch) and discovery (how post millennials find what to watch). Finally implication and recommendations for broadcasters are highlighted.
Key trends in short form video viewing are reviewed in this presentation, with predictions for how consumption will change among Post Millennials (under 16s) and the implications for broadcaster strategy. Based on desk research, the global picture is examined with a specific focus on the UK. The analysis focuses on three key areas: behaviour (how Post Millennials watch), content (what Post Millennials watch) and discovery (how Post Millennials find what to watch). Finally implications and recommendations for broadcasters are highlighted.
Did you know that videos are shared 12 times more than links and text posts combined on Facebook? In a world where we live increasingly digitised lifestyles, where video on demand is increasingly the norm and our penchant for movies shows no sign of dissipating, we'd be fools to shy away from the reality that video is the format of choice today for anyone wanting to broadcast their content as effectively as possible and in ways that inspire genuine action. As qualitative researchers who work in the space between online and offline, we believe video is arguably the 'hottest' tool in our storytelling toolkit right now. This is our manifesto for the evolution of the role of video in qualitative research - in the 'sweet spot' between methodology and presentation tool.
*The Wire. A five-season US police series that was a commercial broadcast failure and failed to win a major award. It has nevertheless been described by many as the greatest TV show of all time. A massive TV hit despite very low ratings - this is the show that more people viewed on DVD than on its broadcast outings. So how do you make the most of a show that doesn't obey the broadcasting rules? How do you measure how well its going down? Taking The Wire as an example of a new world order, this presentation shows how audience response research is dealing with these new challenges and getting ready for a very different TV world. The game's out there, and it's play or get played. That simple: Omar Little, The Wire.
Online TV viewing has proven most dynamic last year. The Netherlands has the second largest broadband penetration in the world and is a forerunner in streaming of TV programmes. The association of public broadcasters NPO includes video on demand services since 2002. In October 2007 more than 10 million streams of TV programmes were requested. RLT broadcasting group, MTV and other broadcasters also offer similar streaming services. Today broadcasters produce their own reports on programmes streaming performance, but the TV industry expressed to SKO the need of a comprehensive, transparent and independent report that estimates new online audiences. The first TV audience reports containing TV streams will be issued from April 2008. This will be the first time to report online TV viewing as extension to traditional viewing. Our presentation reviews the new streaming report which enables programme performance evaluation, by combining actual TV ratings with the number of requested streams for a given broadcast. In our paper we show reported streaming TV content which not only includes regular programmes, but also additional content that is only shown online. We will present our first results and we will further outline the opportunities to integrate on-line viewing with TV audiences in the future.
For many years both broadcasters and agencies have conducted research to discover whether there is a relationship between positive TV programme involvement and commercial recall. In the main, they have agreed that such a relationship exists. This paper shows how a surrogate was created for programme involvement and how quality dimensions have been applied to every target audience and each programme. The technique is applicable to all countries with minute by minute, metered audience measurement.
After detailed testing, Radiocontrol has been the official measuring system for radio consumption in Switzerland since 1 January 2001. In the meantime two years have passed - time enough for the client radio stations to run their first analysis and adjust their programming.This paper demonstrates, utilizing several cases from public broadcasters as well as commercial stations, in what way and how quickly programming changes can be seen in the radio data. Since 1 January 2003 the data users also have an interest-typology at their hand which actually combines quantitative with more qualitative data.
The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers? exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, broadcast and cable television channels, Internet streaming sites, and other media outlets. These codes are then passively recorded by pager-sized personal meters worn by respondents. Media exposures captured by the PPM are collected overnight when panelists "dock" their meters at bedtime. After nearly a decade of research and development, Arbitron Inc. has launched the first full-scale market trial of the PPM system in Philadelphia. Approximately 80 media outlets are encoding their signals and a panel of 1,500 consumers age 6+ are equipped with the portable meters. Channel-specific ratings for radio, broadcast and cable TV are being reported for the first time so customers can evaluate the PPM results against existing ratings methods. Assuming adequate client support, Arbitron plans to convert the Philadelphia panel to commercial operation early in 2003, and begin the rollout to additional U.S. markets.