Tag: "Campaign Measurement"

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Research papers

From accountability to incrementality

Catalogue: Insights Festival 2020
Company: Google
Date: September 15, 2020
Author: Minh Nguyen

Videos

From accountability to incrementality

Catalogue: Insights Festival 2020
Company: Google
Date: September 14, 2020
Author: Minh Nguyen

Videos

Deconstructing the media market, constructing a new way to measure ad efficiency

Catalogue: Insights Festival 2020
Companies: Netquest, The Nielsen Company, Facebook
Date: September 14, 2020
Authors: Gerardo González, Miguel Anaya, Pamela González

Videos

Integrating survey data and user data

Catalogue: Asia Pacific 2017: Discoveries
Date: December 4, 2017
Authors: Bonnâe Ogunlade, Simon Zhong

Videos

Love and trust underground

Catalogue: Congress 2017: Visionary
Company: COG Research Ltd.
Date: November 7, 2017
Authors: Nicola Barrett, Robert Ellis

Videos

Feel more, click more

Catalogue: Congress 2017: Visionary
Company: System1 Research Ltd
Date: October 26, 2017
Author: Jocelyn Simon

Research papers

Feel more, click more

Catalogue: Congress 2017: Visionary
Company: System1 Research Ltd
Date: August 31, 2017
Author: Jocelyn Simon

Research papers

Measuring the effectiveness of advertising

Catalogue: Congress 2016: #WOW
Date: September 22, 2016
Author: Sjoerd Koornstra

Videos

The science of engagement

Catalogue: Asia Pacific 2016: Get Connected!
Date: June 15, 2016
Authors: Andrew Tenzer, Sally Wu, Patrick Fagan

Videos

Predictive marketing

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Date: June 15, 2016
Author: Claudia Perlich

Videos

Measuring the effectiveness of advertising

Catalogue: Congress 2016: #WOW
Date: June 15, 2016
Author: Sjoerd Koornstra

Videos

How ad Blocking and ad fraud impact measurement

Catalogue: Seminar 2016: Media Return on Investment
Date: June 15, 2016
Author: Augustine Fou