"The decisions we make [on climate change] in the next years and the actions we take by 2030 are basically going to set the trajectory for future generations."? Alok Sharma, President of the 26th U.N. Climate Change Conference of the Parties (COP26)This webinar on ?Global Consumer Trends: The Urgent Fight Against Climate Change? will unveil the opinions and attitudes of global consumers on the current and future involvement of, and actions by, governments, businesses and individuals in the effort to slow or stop climate change around the world.During the webinar opinions on who should lead the fight ? and whom they should join with ? will be revealed, as well as the urgency to make the meaningful choices and actions that demonstrate the depth of commitment required to make an impact.Globally, eight in ten people believe countries need to come together to take action on and hold one another accountable to shared goals to solve climate change.Most people believe climate change is real, and that those effects and is already affecting the world at large.People feel an urgency to combat climate change, and that urgency has grown in priority over the last five years. Yet even with that urgency, most feel that climate change won?t affect them personally.Globally, people believe government is best positioned to respond to climate change; businesses and individuals can have a greater impact when working with governments.Those that believe in climate change want businesses to invest in clean energy and institute responsible business practices, while hold governments accountable.Climate-change believers are willing to make changes at home, in their communities and in their buying behaviors to help in the fight.