The development of technology is changing the way of consumer's behavior and business model in China. Research builds a strong connection with technology now. The 3 steps to make the love happen are: cooperating with innovative data sources, building hybrid teams, and showing successful case.
A view from WIN Pakistan.
To survive in todays markets, companies need to combine extreme customer centricity with innovative power. Those not ready to develop solutions form a customers point of view, are ready for disruption. Customer innovation presents a unique case for developing the outside-in organisation to drive your business success. The 3x3 framework gives you a practical guide to focus your business on the customer of today and the customer of the future.
This session is about the evolution of the research demand client-side. It explains how clients are facing the internal dilemma of increasing demand for research vs shrinking budgets. Medium-large companies are internalising the research as much as possible, but the demand is increasing and budgets are low. The solution is to open the research division to the external, to generate new revenues that would help financially sustain the development of the department. In the last two years, several companies, especially in the media industry like SG360, Washington Post and The Economist to name a few, are opening their research department to external clients. During the session, we will present the case of Il Sole 24 Ore.
Via a case study, this session will examine the development process of an innovation concept of a Colombian Company that is now multi-LATAM. Lasante is developing innovation platforms for all Latin countries in an effort to be competitive against multinational competitors with several years of presence. This case study shows the power of methodological integration as an answer to the client question by creating methodologies that answer each one of the business questions in an integral way. This session takes us on a trip from the general exploration of a category to the construction of insights and concepts in cooperation with the client in co-creation meetings to the finish with a concept-recycling model and finally, a winning concept in each Latin American country.