Tag: "Commercial Communications"

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Videos

TV real-time engagement!

Catalogue: Latin America 2019
Date: April 8, 2019
Authors: Felix Oberholzer, Daniela Novick

Research papers

Emotions matter

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Date: January 1, 2000
Authors: Ben Decock, Patrick De Pelsmacker

Magazines

Marketing and research today (June 1991)

Catalogue: Marketing and Research Today
Date: June 1, 1991
Author: ESOMAR B.V.

Research papers

Recall and persuasion

Catalogue: Seminar 1988: International Marketing Reserarch
Company: Burke, Inc.
Date: June 15, 1988
Authors: Patrick G. M. Standen, Stephen Factor

Research papers

The commercial communications mix

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Company: Philips International
Date: November 6, 1985
Author: Robert Riphagen

Research reports

Qualitative research on 'Big Softy' commercial at development stage

Catalogue: CRAM/Peter Cooper Archive Collection
Date: September 1, 1979
Author: CRAM/Peter Cooper Archive

Research reports

Attitudes to Lucozade and Lucozade advertising

Catalogue: CRAM/Peter Cooper Archive Collection
Date: September 1, 1979
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research into Natwest press advertising

Catalogue: CRAM/Peter Cooper Archive Collection
Date: August 1, 1979
Author: CRAM/Peter Cooper Archive

Research reports

Multiflex commercial pretest

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 1, 1979
Author: CRAM/Peter Cooper Archive

Research reports

Dulux qualitative 1979 advertising study

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 1, 1979
Author: CRAM/Peter Cooper Archive

Research reports

Concept testing for Golden Rail

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 1, 1979
Author: CRAM/Peter Cooper Archive

Research reports

Rolo advertising research

Catalogue: CRAM/Peter Cooper Archive Collection
Date: June 1, 1979
Author: CRAM/Peter Cooper Archive