We are like fish and stories are the water we swim in without ever even thinking about it. So spend an hour with a master teacher, Prof. Richard Krevolin, and start thinking about the stories you are telling.Prof. Krevolin will take us on a deep dive into the world of narratives, how they are constructed, and how you can use them to more compellingly engage and communicate.
How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse reports in Brazil.
How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse reports in Brazil.
Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insight's biggest challenge. This presentation examines which communications create most engagement with internal audiences & provides guidelines to change insight communication for good.
This research seeks to create and validate a new approach for brands to develop a fusion based approach aiming at more meaningful and differentiated digital communication strategies. This methodology focuses on enabling marketers to contextualize the online data and derive digital campaigns for brands that have consumers at their heart.
This research seeks to create and validate a new approach for brands to develop a fusion based approach aiming at more meaningful and differentiated digital communication strategies. This methodology focuses on enabling marketers to contextualize the online data and derive digital campaigns for brands that have consumers at their heart.
The Great Communication Experiment is a pilot project carried out by Coca-Cola with Keen as Mustard Marketing to find out how to improve internal communications for the insights team. In particular, the study looked at how to influence broader stakeholders within the business, those who are not directly involved in insight projects but who would benefit from the knowledge in their research and insights.
Driving insight into the hearts and minds of stakeholders is Coca-Cola K&I's biggest challenge. Examining which communications create most engagement with internal audiences & providing guidelines, we will change insight communication for good.
Within the framework of theoretical and methodological reflection about the discussion group, this paper describes how qualitative research was used in the campaign of Vicente Fox, the new President of Mexico. Qualitative research provided the presidential campaign team, coordinated by Francisco Ortiz, with the necessary tools to be in effective contact with voters. This contact made it possible to design effective messages and to understand the opinions, needs, fear, motivations, wishes and expectations of the Mexican people in order to generate concrete recommendations of political communication.
This paper provides a comprehensive description and definition of the eBusiness landscape, how it affects healthcare, and opportunities created in the health industry and specifically in diabetes care. Marketing and sales managers are bombarded with hype about eCommerce, but much of the information is either too technical or presented by enthusiasts with a vested interest. The Internet is indeed not only a great opportunity as a new sales channel, but also contributes to improving the overall effectiveness of marketing communications, sales processing and customer service. Unfortunately, it can also be a way of wasting a lot of money. While one cannot ignore the potential of the Internet to add value to your companys sales and marketing activities, at the same time it would be unwise to expect eMarketing to be a panacea to cure a faltering marketing or sales strategy. The question is how to separate the hype from the real issue and how eBusiness can fit into the overall strategy of the companys marketing and sales strategy.