Tag: "Concept Testing"

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Research papers

New market research mobile app to facilitate new product development & innovation

Catalogue: ESOMAR Smart Data Lab
Date: November 4, 2019
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy

Research papers

New market research mobile app to facilitate new product development & innovation

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Date: May 13, 2018
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy

Research papers

Welcome to the club

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Company: Northstar Research
Date: November 16, 2016
Authors: Steve Hill, Rhiannon Price

Research papers

The river, the mud, the sieve, the gold

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Company: Ferro Explore!
Date: November 16, 2016
Author: Jochum Stienstra

Research papers

Breaking the spell of Sisyphus

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Company: Point-Blank International GmbH
Date: November 16, 2016
Authors: Anna Demianova, Susanne Stahl

Research papers

Box clever

Catalogue: Congress 2016: #WOW
Date: September 22, 2016
Authors: Vincent Lenne, Andy Brown

Research papers

When insights from pain and adversity can lead to positive transformation

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Companies: Insight Dojo, Shionogi
Date: November 18, 2015
Authors: Takashi Takenoshita, Vivek Banerji

Research papers

Is technology eating qualitative research?

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Company: Ruby Cha Cha
Date: November 18, 2015
Authors: Ellen Baron, Ben White

Research papers

Path to purchase

Catalogue: Congress 2015: Revelations
Date: October 1, 2015
Author: Stephen P. Needel

Research papers

Contextual actions speak louder than words

Catalogue: Congress 2015: Revelations
Company: haystack
Date: October 1, 2015
Authors: Jasper Scheir, Sjoerd Koornstra

Research papers

When you can smell the feel and touch the colour

Catalogue: Global Qualitative 2014: Research Renaissance
Date: November 18, 2014
Authors: Vishal Sampat, Vartika Hali, Runa Gupta

Research papers

On-site scenario groups: From lab to life

Catalogue: Global Qualitative 2014: Research Renaissance
Company: IPSOS
Date: November 18, 2014
Authors: Christine Schaper, Klaus Berkensträter