Innovation or New Product Development through Concept Writing, is driven by anecdotes and success stories. To find out what this means in the real world of consumers is to understand the science of Fluent Innovation -- don't batter down the door to innovation acceptance, use the system 1 key to unlock it!This concept writing workshop session provides guidance and tips on how to develop winning concepts by providing a validated global approach with the consumer experience at the heart of the process.This workshop is mainly intended for the client and consumer design teams crafting new product development ideas. Secondarily, research and creative agencies working on innovation may benefit from the session.
The 3 takeaways of the presentation are:- Hear why insights-driven experimentation is a powerful way to demonstrate the potential business impact of the insights organisation, beyond simply influencing decision making via desktop research, surveys, or qualitative research.- Experiments often fail. If that isn't true at your organisation, you are doing something wrong.- Know that there is value to be learned from failure, in both expected and unexpected ways.
'Whoozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase before testing. They also wanted to do research mostly digitally and in the most cost-effective way. For this, we created an MR Mobile App for 360 degree NPD & Innovation work. The result? Whoozini.com won the Innovation Award in one of the biggest start-up events and has subsequently launched the app in the USA & SEA regions!
Whozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase before testing. They also wanted to do research mostly digitally and in the most cost-effective way. For this, we created an MR Mobile App for 360 degree NPD & Innovation work. The result? Whoozini.com won the Innovation Award in one of the biggest start-up events and has subsequently launched the app in the USA & SEA regions!
Learn how Dig Insights is using the language of social media to reinvent idea screening. This new approach reaches new consumer cohorts and supports agile innovation. It has been embraced by companies such as Netflix, Colgate, Nestlé, McDonald's, Allstate and Tyson as they seek to innovate in new ways.
Whozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase before testing. They also wanted to do research mostly digitally and in the most cost-effective way. For this, we created an MR Mobile App for 360 degree NPD & Innovation work. The result? Whoozini.com won the Innovation Award in one of the biggest start-up events and has subsequently launched the app in the USA & SEA regions!
This paper will question the role of objectivity across three parameters: a) what motivates us as human beings, b) key cultural shifts which have taken hold and introduced a change in values and 3) a change in client priorities. This paper will then go on to demonstrate a move away from traditional objectivity in market research by outlining a case study conducted by Northstar Research on behalf of Jaguar Land Rover.
The work of a market researcher can be a truly Sisyphean task: you conduct your project, craft your insights, present them to marketers, only to be confronted with similar research question months later. You're back to the bottom of the hill. That is because the consumer insights which could guide brand strategy in a meaningful way are not yet used sustainably. The Salon Insight Compass is PBI's and KAO's attempt to change this: a toolkit which renders insight into the departure point for all marketing and innovation activities while providing inspiration and clear guidance in an application-focused format. PBI and KAO are going to shed light on the SIC in theory and practice, and on whether it has helped our Sisyphus to live happily ever after.
The story of how Orange created a 'pick-up-and-play' interactive experience to ensure new segment insight was heard, brought to life, and acted upon. For an insight manager developing a new segmentation, it is vital to not only think about the launch, but how to embed the segmentation. The worst case scenario is for it to sit on the shelf after the initial buzz. To overcome this, Orange & C Space created a 'Segmentation Toolkit': an interactive range of outputs and tools that drew inspiration from theatrical improvisation, psychology, and change management. This toolkit has changed how insight is viewed at Orange, and has promoted a customer and segment-centric perspective in the development of new products and services. We will reveal how to ensure insight isn't just heard, it's acted upon.
Objectivity is the human condition's main mechanism for deciphering the truth and our industry's golden rule. However, is the traditional paradigm of objectivity obstructing our ability to uncover real insight? This paper will show how cultural shifts suggest we should be giving more of ourselves away and closing the 'researcher'/ 'respondent' gap. It will explore how 'The Psychology of Belonging' can change the way we approach research to ensure higher levels of access and engagement. By showcasing a study conducted for Land Rover, this paper introduces the idea of creating club that both respondents and stakeholders become members of which elevates participation into something so much more powerful that 'Market Research'.