Tag: "Concept Testing"

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Webinars

Leveraging AI-enabled A/B testing to build out winning concepts

Catalogue: Webinars 2021
Companies: Quilt.AI, The Coca-Cola Company
Date: October 13, 2021
Authors: Clodagh Forde, Angad Chowdhry

Videos

Unlocking concept writing success

Catalogue: Insights Festival 2020
Date: September 15, 2020
Author: Lester Sualog

Videos

Fearless failure

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Company: Spotify
Date: June 18, 2020
Author: Michael Bowen

Videos

Whoo needs research? Whoozini.com does!

Catalogue: ESOMAR Smart Data Lab
Date: November 4, 2019
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy

Research papers

New market research mobile app to facilitate new product development & innovation

Catalogue: ESOMAR Smart Data Lab
Date: November 4, 2019
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy

Webinars

How the language of social media is reinventing idea screening

Catalogue: Webinars 2019
Company: Dig Insights Inc.
Date: August 28, 2019
Authors: Michael Edwards, Steliana Ifrim

Videos

Whoo needs research? Whoozini.com does!

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Date: May 13, 2018
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy

Research papers

New market research mobile app to facilitate new product development & innovation

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Date: May 13, 2018
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy

Research papers

Welcome to the club

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Company: Northstar Research
Date: November 16, 2016
Authors: Steve Hill, Rhiannon Price

Research papers

The river, the mud, the sieve, the gold

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Company: Ferro Explore!
Date: November 16, 2016
Author: Jochum Stienstra

Research papers

Breaking the spell of Sisyphus

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Company: Point-Blank International GmbH
Date: November 16, 2016
Authors: Anna Demianova, Susanne Stahl

Research papers

Box clever

Catalogue: Congress 2016: #WOW
Date: September 22, 2016
Authors: Vincent Lenne, Andy Brown