Tag: "Consumer Goods"

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Research papers

Consumer behaviour and motivation research

Catalogue: The European Marketing Research Review 1971
Date: June 15, 1971
Author: Eugen Barat

Research papers

Discrimination testing

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Company: Kantar
Date: September 1, 1970
Author: C. Greenhalsh

Research papers

Planning and implementing distribution policies

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Date: November 1, 1969
Author: A.M. Rogers

Research papers

Company image research as a basis for umbrella advertising

Catalogue: ESOMAR/WAPOR Congress 1967
Date: August 1, 1967
Author: Paul Howard Berent

Research papers

Advertising for consumer durable goods

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Company: Philips International
Date: June 15, 1967
Author: H. A. van Stiphout

Research papers

Some techniques and interesting results in discrimination testing

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Author: Colin Greenhalgh

Research papers

The use of market research in international marketing management

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: Roger Goldsmith

Research papers

Market research and management decisions

Catalogue: ESOMAR Congress 1964
Company: Procter & Gamble
Date: June 15, 1964
Author: N. J. Squirrell

Research papers

Analysis and evaluation of channels of distribution in consumer goods industries

Catalogue: ESOMAR Yearbook 1963-1964
Date: June 15, 1964
Author: F. R. Böhne