Tag: "Copy Testing"

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Videos

Neuroscience applied

Catalogue: Latin America 2019
Company: Nielsen
Date: April 8, 2019
Authors: Aline Souza, Janaína Brizante

Research papers

Neuroscience applied

Catalogue: Latin America 2019
Company: Nielsen
Date: April 7, 2019
Authors: Aline Souza, Janaína Brizante

Research papers

Validation of copy: Testing measures based on in-market performance

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Author: David W. Olson

Research papers

Testing effect hierarchy models by way of latent class analysis

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Authors: Carsten Stig Poulsen, Anders Ussing

Research papers

Experiments in copy-testing

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Heinz Alpers

Research papers

Complementary of methods in copy-testing

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Date: June 15, 1979
Authors: Piet Vanden Abeele, I. Butaye

Research papers

Generalizations from accumulating copy test results

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: June 15, 1977
Author: Eugene C. Pomerance

Research reports

Qualitative research on Close-Up packs and fluoride concept

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 3, 1975
Author: CRAM/Peter Cooper Archive

Research papers

The development of Zeit magazin guided by marketing research

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Date: June 15, 1974
Author: Georg Gramse

Research papers

A new method of copy-test evaluation

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Date: June 15, 1974
Authors: Dieter Müller-Veeh, Gunda Opfer

Research reports

Continental Quilts copy test

Catalogue: CRAM/Peter Cooper Archive Collection
Date: January 3, 1974
Author: CRAM/Peter Cooper Archive

Research papers

An experiment of copy-testing for posters (French)

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Author: Nicolas Lebeuf