90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.
90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.
The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.Learn how combining Insight with Design Thinking can elevate our industry to become the innovation experts and get a slice of the innovation pie. See how a tech giant's insights are being used to create an app that combats youth cyberbullying.
The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.Learn how combining Insight with Design Thinking can elevate our industry to become the innovation experts and get a slice of the innovation pie. See how a tech giant's insights are being used to create an app that combats youth cyberbullying.
Creating a difference to stop the stigmatization of mental health patients, a corporate social responsibility perspective - through the collaboration of a pharmaceutical company an NGO ad a Research Company.
Yes, we can save energy by rolling out smart meters. This can be proven scientifically, using the whole array of old and new data science techniques: sampling, imputation of missing values, bayesian modelling, random forests and algorithms. How do big brand research departments learn to bottle valuable insights from the tidal wave of consumer data.
Yes, we can save energy by rolling out smart meters. This can be proven scientifically, using the whole array of old and new data science techniques: sampling, imputation of missing values, bayesian modelling, random forests and algorithms. How do big brand research departments learn to bottle valuable insights from the tidal wave of consumer data.
Businesses operating in Latin America's current environment face consumers who put greater pressure on companies and products to be socially responsible and healthy, but at the same time have less money to spend. This paper will examine how businesses are succeeding by responding to increasing consumer consciousness and social challenges. Businesses have responded by adapting existing products and services, or by creating new ones. In one group, companies are communicating with consumers with tools like charitable donations or product certifications. In the second, they have focused on identifying new business solutions to social needs. In this presentation, research providers and client will learn about the changing business environment and approaches companies can adopt.
Businesses operating in Latin America's current environment face consumers who put greater pressure on companies and products to be socially responsible and healthy, but at the same time have less money to spend. This paper will examine how businesses are succeeding by responding to increasing consumer consciousness and social challenges. Businesses have responded by adapting existing products and services, or by creating new ones. In one group, companies are communicating with consumers with tools like charitable donations or product certifications. In the second, they have focused on identifying new business solutions to social needs. In this presentation, research providers and client will learn about the changing business environment and approaches companies can adopt.
This research is expected to provide valid and reliable constructions and methods regarding the factors behind the intention to participate in social marketing campaigns. The presentation also hopes to explain the impact towards the perceived images and values of companies that initiate social marketing programs to build a better society (in terms of behaviour and equality)
Market research rightly strives for impact - not just delivering insight but real results. This need couldn't be sharper than when working with SURF, the Rwandan genocide Survivors Fund. ROI translates into lives transformed, in the case of orphans, and lives sustained - maybe even saved - in the case of the widows. This uplifting presentation reveals what happens when market research really delivers - collaborating to unlock the full potential of insight, allying it to programmatic media buying and tailored creative advertising. We will also demonstrate the benefit leveraged by a client embracing insight to hone strategy, as well as fine-tuning execution. The aim is to cheer Congress with knowledge of the life-changing impacts research can deliver allied to today's digital capabilities.