What's it about?For the first time in our digital history, we all have shared common global experiences brought on by the pandemic. Whether it?s consumers' daily routines being impacted, businesses grappling with supply chain issues, or transitioning to a remote work environment?we?ve all felt the ripple effects of Covid-19.These common global experiences for consumers and businesses have created an urgent need for brands to align insight across product lines and divisions. Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos. To be able to successfully deliver on the changing expectations for research and insights, the tools that are utilized need to evolve to match these new demands.What's in it for me?In this discussion, we will explore:How the pandemic has changed the ways that our clients deal with research and insightsHow the relationship between brands and consumers evolvedThe importance, and difficulty, of sharing information across teams that haven?t been traditionally alignedWho is this for?All those interested in understanding the new role for the insights industry and how it is continuing to evolve
Nearly two years since the outbreak started, the global market continues to witness dramatic shifts across industries from technology, entertainment, travel, to healthcare.During the pandemic, consumer made choices which saw online channels, click to collect and same day delivery and set-up, replace or supplement traditional offline / physical channel buying. Will these be permanent or transitory just like the reported status of inflation: Smartphone case studyHow do consumers evaluate different industries and brands in terms of how they responded to COVID-19? Does sustainability, being environmentally friendly matter?Supply chain management issues and shortages may be the new conundrum. How are industries communicating with customers?How are Communication Service Providers, Consumer Electronic brands, Automotive companies reacting and innovating?
Join thought leaders in a discussion that touches on human empathy, consumer closeness and brand purpose with the ambition of exploring the drivers of future growth post Covid.
Leveraging psychology principles, applied behavioral science, cultural activation to herd the individually-minded rule-breaking Kiwis to unite against Covid-19
As the last year has resulted in multiple lockdowns, WFH has become the acronym nearly everyone is familiar with.Alongside this, the home has been transformed into a multipurpose asset. Consumers have adapted their homes into everything from a gym to an office, bar, restaurant, cinema, and more. As people now start to get back to ?normal life, what does this mean for the home and consumers? interests?Join us on the 17th of June for a 30-minute insight with our in-house expert Bertie Lewis gain a deeper insight. We?ll cover: What the ?new normal? means for life at homeHow different markets should adapt to home lifeHow consumers' outlooks towards home care have evolved
Join Qualtrics as we dive into insights from our first annual study into market research trends around the world.Learn how the industry reframed priorities in the aftermath of COVID-19, and how organisations are adapting their market research strategy to design and improve experiences people want in 2021 and beyond.What you'll learn from this webinar: - Key priorities and challenges for research leaders in 2021- How researchers adapted to new challenges, like COVID-19 and shifts in consumer behaviour- How age-old market research challenges like data quality and shrinking budgets persist- The impact of technology on how market researchers adjust to challenges in 2021- Customer stories and practical guidance on designing experiences
A year into the COVID-19 crisis, understanding fixtures impact in real stores is as relevant as ever, especially in countries like France where store experience remains key in the path of purchase. However, research in stores has been significantly impacted by real-life limitations. To surpass them during the crisis, both tech giants like Google and companies from countless other industries turn to Virtual store environments and online research. Join the session to learn how Google used EyeSee's virtual store capabilities for smart learnings, the process of setting up studies for validating store setups and refining messaging, and the value of measuring consumer behavior in a realistic retail setting.
Big Data, Social Listening and AI firms pop up every day. Whilst they are strong in aggregating large volumes of data, why is it that organisations can struggle to derive commercial implications and turn this data into impact? What's often missing is the cultural insight that makes human sense out of the numbers. Quilt.AI leaves the tech jargon at the door to help teams really get to the truth when it comes to how people think and behave. In this session, we'll bring our blend of data and insight to the topic of Sustainability. We already know Sustainability is high on everyone's agenda, for good reason, but we also know that what people say and what people do in this arena can be very different.Our mission is to bridge this gap by combining all the data sources you need, both at a public (e.g. Instagram) and private (e.g. Google) level with smart, industry/expert thinking, and to help organisations engage with consumers to really drive the Sustainability agenda at the corporate and brand level. Key takeaways:- Understand the gap between stated/claimed and real human behaviour in elements such as purchase decision making- Understand the impact of COVID on the perceived importance of Sustainability- Meet your potential consumer segments and learn how to size them- Uncover the key cultural codes/ criteria of Sustainability, and how they can be tracked over time.
Shoppers were embracing digital retail prior to the pandemic, and COVID simply accelerated these changes. Now, the market research industry needs to evolve in light of the challenges for brands because of changes in consumer behavior. Alex Hunt, CEO of Behaviorally (Formerly PRS), will discuss the strategy behind the re-branding of PRS IN VIVO USA as Behaviorally and how the new brand promise will serve clients' needs more effectively in an omnichannel retail world. Join us for an in-depth discussion and first look at Behaviorally.