Tag: "Customer Centric Approach"

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Research papers

Marketing beyond instincts

Catalogue: Asia Pacific 2020 - Insights Festival
Companies: Johnson & Johnson, machineVantage
Date: November 2, 2020
Authors: Gigi Leung, Vanessa Oshima, Daphne Mavroudi-Chocholi

Research papers

Inca Kola reconnection strategy

Catalogue: Latin America 2020 - Insights Festival
Companies: The Coca-Cola Company , BMC Strategic Innovation
Date: October 19, 2020
Authors: Fabian Jalife, Tomas Gross

Videos

From customer satisfaction to customer experience

Catalogue: Latin America 2020 - Insights Festival
Companies: Brain Brand Strategy, Banco do Brasil
Date: October 19, 2020
Authors: Flavia Lage, Karen Russi

Research papers

From customer satisfaction to customer experience

Catalogue: Latin America 2020 - Insights Festival
Companies: Brain Brand Strategy, Banco do Brasil
Date: October 19, 2020
Authors: Flavia Lage, Marco Antonio Gomes, Karen Russi

Research papers

Blinded technology

Catalogue: Latin America 2020 - Insights Festival
Company: InSites Consulting
Date: October 19, 2020
Author: Tom De Ruyck

Videos

The consumer matrix: How to save the humans

Catalogue: Insights Festival 2020
Company: Bacardi
Date: September 17, 2020
Author: Gabriela McCoy

Videos

Customer-centricity post-pandemic

Catalogue: Insights Festival 2020
Company: Kantar
Date: September 17, 2020
Author: J. Walker Smith

Research papers

The consumer matrix: How to save the humans

Catalogue: Insights Festival 2020
Company: Bacardi
Date: September 15, 2020
Author: Gabriela McCoy

Videos

Reaching consumers in the digital moments that matter

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Company: Mars Wrigley
Date: June 18, 2020
Author: Nic Umana

Videos

Focus group fails: How to save the humans (and the brands)

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Company: Bacardi
Date: June 18, 2020
Author: Gabriela McCoy

Webinars

Storytelling to transform insights to action

Catalogue: Webinars 2020
Companies: Forrester, Market Logic Software, Philips International
Date: May 28, 2020
Authors: Elizabeth P. Morgan, Fenny Léautier, Cinny Little

Videos

Unscripting the script

Catalogue: Fusion 2019
Company: Consumer Faces
Date: November 10, 2019
Author: Manisha Dikshit