Tag: "Customer Loyalty"
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Research papers
Using narrative analytics to win customer trust
Catalogue: Insights Festival 2020
Companies: Protagonist, LinkedIn
Date: September 15, 2020
Authors: Jeff Marshall, Rogier Verhulst, Becky Owens
Videos
Using narrative analytics to win customer trust
Catalogue: Insights Festival 2020
Companies: Protagonist, LinkedIn
Date: September 15, 2020
Authors: Jeff Marshall, Rogier Verhulst
Research papers
Welcome to the club
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Company: Northstar Research
Date: November 16, 2016
Authors: Steve Hill, Rhiannon Price
Research papers
Rewarding the retail customer while generating extra revenue
Catalogue: Congress 2015: Revelations
Date: October 1, 2015
Authors: Nicole Huyghe, Bart Vandenreijt
Research papers
The data party has just begun
Catalogue: Latin America 2015: Carnival of Insights
Companies: DatosClaros - Octubre Research SA, Netquest
Date: June 15, 2015
Authors: Cecilia Mastrini, Natalia Gitelman, Enric Cid
Videos
Rewarding the retail customer while generating extra revenue
Catalogue: Congress 2015: Revelations
Date: June 15, 2015
Authors: Nicole Huyghe, Bart Vandenreijt
Research papers
Measuring pricing power of a global brand in an Asian market
Catalogue: Asia Pacific 2015: Asia Means Business
Date: June 15, 2015
Authors: Venu Gorti, Ruchira Jain, Don Sexton, Kamal Sen
Research papers
Innovation inspiration from the World Without Web (wWw)
Catalogue: Asia Pacific 2015: Asia Means Business
Companies: ORC International Ltd, Toluna, Toluna
Date: June 15, 2015
Authors: Christine Tan, David Jeffs, Martin Anso, Melissa Gill, Samy Mardolker, Smitha Kuppa, Tony Salvage
Webinars
Create a sensory signature to strengthen your products and brands
Catalogue: Webinars 2015
Company: Biofortis SAS
Date: June 15, 2015
Authors: Lise Dreyfuss, Isabelle Marx
Magazines
Revue Française du Marketing (Octobre 2014)
Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: October 1, 2014
Author: ADETEM
Research papers
The fickle mistress
Catalogue: Global Qualitative 2014: Research Renaissance
Date: June 15, 2014
Author: Shobha Prasad
Videos
