Tag: "Customer Relationship Management"

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Research papers

Customer focus in a service context

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: Ingrid Van Rijn, Yvonne Van Everdingen, Peter Risseeuw, Enno Masurel

Research papers

Buyer-seller relationship

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Author: Nathalie Guibert

Research papers

Attribute importance

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: Gilbert Swinnen, Koen Vanhoof

Research papers

Consumption values and brand attachment

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Date: September 1, 1996
Author: Benoit Heilbrunn

Research papers

The interactive consumer

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Date: June 15, 1996
Author: Clare Lees

Research papers

Financial service, brand realities

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Date: May 1, 1996
Author: Jack Paramore

Research papers

From customer satisfaction to customer segmentation

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Company: Shell Global
Date: June 15, 1995
Authors: Stephen Bairfelt, Trevor Richards

Research papers

The detailed evaluation and analysis of the cardiovascular market in Russia

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Company: Kantar
Date: June 1, 1995
Authors: Marianne Fletcher, Natasha Retejum, Stephen Godwin

Research papers

Unusual bedfellows

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Company: MSS Research
Date: June 15, 1994
Authors: John Buckle, Sarah McKee

Research papers

Reports of the death of brands have been greatly exaggerated

Catalogue: Seminar 1994: Building Successful Brands
Date: June 15, 1994
Author: Paul Feldwick

Research papers

Managing customer relationship profitability

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Date: June 15, 1994
Authors: Kaj Storbacka, Aulikki Luukinen

Research papers

In TQ, the process can be as important as the results

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Date: September 1, 1993
Authors: Deborah Petty, Ian Hewitt