A case study in understanding Moments of Meaning for New Mothers in FMCG What's it about? Internet insight provides a breadth of scale in data sourcing and selection, though how do we ensure we retain a human edge in story telling and insight generation? This webinar uses a live case study, supported by Sumati Nagrath (Reckitt Benckiser), to guide attendees on how to leverage internet data, and artificial intelligence, to uncover deeper, richer storytelling.What's in it for me?This webinar uses a live case study, supported by Sumati Nagrath (Reckitt Benckiser), to guide attendees on how to leverage internet data, and artificial intelligence, to uncover deeper, richer storytelling.Who is this for?Insights, Marketing, NPD, FMCG and Strategy Professionals
Six market researchers from around the world have been set the challenge to independantly analyse 130,000 open ended comments gathered from a survey sent to 20,000 people in 10 different countries around the world, to try and uncover some of the hidden keys to happiness.The idea behind this project was to do some research away from the commercial world market research, to find out how different cultures see themselves by analysing what people say in their own words about themselves.This unique survey asked people around the world how happy they felt and then examined how they saw themselves and included questions on their lifestyle, their expectations, goals and what thought would improve their lives.The range of questions asked in this survey included:How happy are you feeling?What would improve your life right?What did you eat for dinner yesterday?What piece of advice would you pass onto the world?How would you describe yourself in 5 words?What are some of the things in life you enjoy?What are some of your long-term goals?How you think your life will look like in a years time?What would order as you last meal if you were on death row?The survey was fielded in US, Brazil, Canada, Netherlands, Italy, Portugal, France, China, India & Japan to 2,000 online nat rep respondents in each country.Find out what incites the different teams of researchers uncovered in this fun 1 hour session, where you will also learn about some of the techniques used to analyse unstructured data and what you can with multi-country open ended feedback and what are some of the challenges.Have they discovered the secrets to happiness? Well there is only one way to find out?sign up for this session on 10th November.The session is being moderated by Jon Puleston, VP Innovation for Kantar Profiles Division.
Finding and compellingly presenting data stories is at the heart of market research. Yet, most market research education instead focuses on data collection and statistical analysis. This webinar will get back to the heart of it and describe how to:Create analysis plansUse data reduction techniques to distill the dataStructure findings into pyramidsOptimally organize the narrative of the presentationPropel the story forward when presenting
The biggest recent development in the market research/insights profession is the explosion of secondary data resources.Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data warehouses but are struggling to synthesize it all into actionable insights.Join secondary research expert Paul Hunter to explore the latest developments in this rapidly evolving sub-field of market research. Topics will include:The Secondary Data Landscape: An overview of the secondary data resources available today, from ?old-school? syndicated sources to ?new wave? digital data repositoriesSecondary + Primary: How to combine insights from secondary research and primary research to ?triangulate on the truth? -- so that the whole is greater than the sum of its partsEthical Issues in Secondary Research: Learn the latest about privacy and other ethical considerations, including details on what laws like GDPR (Europe - EU) and CCPA (and several other states beyond California) mean for market researchers
An exploratory journey on the importance and evolution of market research.Español: Es hora de redibujar todos los mapasUn viaje exploratorio sobre la importancia y evolución de la investigación de mercados
AI is one of the hottest topics in the industry and its potential to enhance and improve data analysis could be considered unparalleled. But how to ensure that the AI we utilize doesn't produce bigger data gaps than it fixes?
AI is one of the hottest topics in the industry and its potential to enhance and improve data analysis could be considered unparalleled. But how to ensure that the AI we utilize doesn't produce bigger data gaps than it fixes?
With only a few weeks to go before the U.S. presidential election, Americans are facing the potential for a long and protracted period of uncertainty about the outcome. Will Donald Trump be elected for four more years or will the American voters make a change and elect Joe Biden? In this webinar, North American and International pollsters will share their views on where the race stands, what seem to be the central issues, and how - and when - it's all likely to end.Voter Priorities, Battleground States, and Other Assorted Things to Keep Your Eye On The 2020 US Presidential Electionby Clifford Young, President, Public Affairs, Ipsos USAPollsters confront new challenges in every election, but perhaps never as many as they do in 2020. This presentation summarizes those challenges, with new data and warnings for analysts.Who gets the ballot box bonus?by Jean-Marc Leger, President, Leger Market Research and AnalyticsIt will all come down to voter enthusiasm. Assessing voter turnout is a key factor in allowing polls to be close to the election's results, especially in battleground states. Jean-Marc Leger will present his innovative techniques to better evaluate voter turnout and improve the accuracy of election polling.Identifying Voters and Reporting the Votes Before, On, and Even After Election DayBy Joe Lenski, Co-founder and Executive Vice President, Edison ResearchThe election isn't over until we know the winner. This year increases in vote by mail, the coronavirus pandemic and campaign attacks on the process may make reporting the results more difficult than ever. What tools- old and new- are being used to know the voting outcome? From The Red Wall To The Rust Belt - How Forgotten Communities In The UK and The US Flexed Their Political MuscleBy Deborah Mattinson, Founding Partner, BritainThinks.A view from across the pond; the lessons Americans can learn from recent British elections.
There's never been more data. Or more people with 'insight' in their job title. Or more suppliers with data and insight solutions. And yet there seems to be fewer insights. As a CMO, insights make the difference between marketing that moves people and marketing that is invisible. Brent will give his unique perspective on what makes a great insight, from his current role as a CMO and his previous life in some of the world's best creative agencies. He will also share how insights have helped him manage a major insurance brand through the challenges of COVID-19 to emerge even stronger.
Striking meaningful conversations with analytics. In companies where analytics resources are scarce, how can user researchers start to have meaningful conversations with analysts in order to work on impactful research together?