Stop hoarding data and start hunting the right questions!
In 2012, ESOMAR published 24 Questions to Help Buyers of Social Media Research. These questions were intended to help users of social media research consider issues that might influence whether a social media listening tool was fit for the purpose of a particular research objective, whether qualitative, quantitative, or both. The questions were designed to help users gain a better understanding of the services being offered and ensure that what they received from a social media data provider was what was expected. Over the intervening years a great deal has changed in terms of the types of data available for analysis, the sources for such data, the ways in which researchers acquire and analyze it, the technologies used, the industry players, and the regulatory environment, to name a few. Of special note is the interest in moving beyond text to include the broader category of unstructured data (text, images, audio, and video) and the expansion of potential sources beyond social media to include, for example, survey open ends, focus group transcripts, call center interactions, and more. At the same time, the software tools for analyzing these types of data have grown in number and capabilities. The purpose of this document is to update ESOMAR's guidance to better reflect current practice in market, opinion, and social research and data analytics.
The accuracy of polling has been under the serious spotlight over the last couple of years. This presentation will deliver some preliminary analysis from an international review of historical published polling data from 25 countries compiled by Kantar which will answer this question and also help market researcher understand better why polls don't always predict election results.
The accuracy of polling has been under the serious spotlight over the last couple of years. This paper is a summary of analysis conducted on an international database of 31310 polls from 473 elections and voting events across 40 countries around the world from 1936 to 2017 complied by Kantar.
Through this paper you will learn how Fitness First and Chime Insight & Engagement (CIE) worked together to deliver this project and turned a highly detailed and accurate piece of data analysis around six segments into an engaging and usable toolkit. This solution has been utilised throughout the business of 14,000 staff, across the entire customer journey used by one million members across 16 markets.
Narrative psychotherapy has been around since the 70s-80s, helping people identify their resources and create a new narrative about themselves, to better confront whatever problems they face. And, interestingly enough, this is a need also brands have. What can we learn and borrow from narrative psychology to help brands find their alternative stories? And can we do all these while also re-cycling some of the old research as a canvas for all the possible narratives of the brand?
There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a world where news has become global, and the biggest growth is coming from emerging economies. In quite possibly the biggest such survey of its kind, looking purely at news consumption behaviour, we spoke to over 12,000 people from 10 different countries. We will give you a glimpse into the outlook of 16-34 year olds on the world, the platforms and technologies they use, the role news plays in their lives and the implications for the BBC and other global organisations.