Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their organizations and their talent pools.These inspiring conversations cover a lot of ground despite their bite-sized formats and offer a real opportunity for the community to gain insights into the emerging trending topics of our time. A can't-miss rendez-vous to connect that's sure to leave you inspired and fully fed with insights!In this episode, Mars Wrigley's Senior Director of Foresight, Innovation & Growth Insights, Michelle Gansle interviews ESPN's Vice President Research and Insights Renata Policicio as they discuss the headline topic: The Future of Storytelling.
We all recognise that storytelling is an important part of delivering research that moves both hearts and minds. We also see and hear a lot about great successes. But what about presentations that move hearts and minds but in the wrong direction? We don't hear much about those do we?We all know there is a huge market for bloopers as well as the great movies. So, we think it's time to hear about the research bloopers.This fringe event is all about what can go wrong in presentations. From the slides that don't make sense, the projectors that stop working, being attacked by a bee, writing 'this ad stinks' in your notes - but having them projected, having your flies open, having the wrong audience to some very heated arguments (all have happened to me.)Come along and tell us about your worst experience or even the ones you have heard about.Let's learn from our collective mistakes, let's remember we are a people business and where there are people there are mistakes. Let's have a bit of fun in the process too.Oh, and remember what they say: stupid people don't learn from their mistakes, sensible people learn from their mistakes but the really intelligent learn from other people's mistakes.
ESOMAR has joined with our education partner, the Market Research Institute International at the University of Georgia Center for Continuing Education, to deliver a series of education-oriented webinars on some of the most popular topics in the Market Research Core Body of Knowledge.In this first session, we will focus on storytelling in which you will learn about the best story structures for reporting on research, how to determine the story structure that fits your data and your audience, and how to craft a story that inspires change and action. Jeffrey Henning, Executive Director of the MRII, long-time industry blogger, and entrepreneur gave a version of this presentation to a packed room at the Quirk's Event in Brooklyn last month. This webinar is your opportunity to hear an expanded version of Jeffrey's talk and gain practical advice for communicating research results that you can immediately apply in your work.
As business decision makers gain access to increasingly large volumes of data, cutting through the noise will be a key success factor for insight professionals. In this webinar, Paul Hudson explores a range of high impact reporting methods and how pushing the boundaries of stakeholder engagement can yield practical revelations.
The reputation economy is increasingly defined by the intangibles that shape the perceptions and reality of how a corporate brand is viewed. This session will tap into a rich vein of reputation insight based on the extensive RepTrak® database and showcase new learning informed by global studies fielded in Q1 2018. In exploring the key dimensions and attributes of reputation, the presentation will serve to identify the trigger points that can help companies in LATAM to successfully enhance their reputation relative to the rest of the world, while uncovering the unique challenges within the region. Participants will derive an understanding of why reputation matters, what they can actionably do to enhance reputation, and gain clear direction of what expected KPIs might look like. The entire discussion will be fact-based, and inspired by empirical data that is unique to LATAM.
Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research communities. These two successful case studies prove that we dont have to talk anymore about what AI can mean for the market research industry, but that we can actually show how it works and demonstrate real results. Build, measure, learn ... share!
Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research communities. These two successful case studies prove that we don't have to talk anymore about what AI can mean for the market research industry, but that we can actually show how it works and demonstrate real results. Build, measure, learn ... share!
When you're lacking decades of experience, can you still influence the highest levels of decision making in a huge global corporation? Of course, if you speak the right language. This inspirational tale of two young researchers, understanding that talking money was the way to win over the decision-makers and get research to impact throughout the business. Our unique experience data took us on a collaborative journey that produced Snackable Reports and an interactive Preference Calculator; all results-oriented, engaging and sharable. We successfully raised the profile of insight and marketing, getting senior Delta teams to take notice and ultimately build a highly optimised media strategy. This paper will describe our journey, key ingredients to our success and why we are proud of it.
There is a growing belief in the marketing industry that traditional market research tracking methods are less predictive of millennial behaviour than for that of older generations and that Millennials can best be understood and measured by their online behaviour and social media conversations. In this paper, three studies that address this millennial market research effect are presented: one looking at the entertainment industry, a second looking at consumer technology, and a third that assesses consumer packaged goods purchases. The first study demonstrates the effect, while the remaining two studies address possible reasons for the effect, including increased desirability effects among the "digitally native". The implications for brand tracking are discussed in detail.
When you're lacking decades of experience, can you still influence the highest levels of decision making in a huge global corporation? Of course, if you speak the right language. This inspirational tale of two young researchers, understanding that talking money was the way to win over the decision-makers and get research to impact throughout the business. Our unique experience data took us on a collaborative journey that produced Snackable Reports and an interactive Preference Calculator; all results-oriented, engaging and sharable. We successfully raised the profile of insight and marketing, getting senior Delta teams to take notice and ultimately build a highly optimised media strategy. This paper will describe our journey, key ingredients to our success and why we are proud of it.