Since the publication of Daniel Kahneman's Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking and its applications to research, marketing and public policy. But - what if we have it wrong? In collaboration with academic partners in behavioral and cognitive neuroscience, we have crystallized the latest science into a new understanding of human experience and decision making. The proposed model disrupts the myths that have grown out of the prior generation of science, and addresses some of the most important marketing questions of today like: What causes effective marketing disruption? We will share this model and results from our research on how disruptive marketing and design influences adaptive decision making and changes behavior.
Since the publication of Daniel Kahneman's Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking and its applications to research, marketing and public policy. But - what if we have it wrong? In collaboration with academic partners in behavioral and cognitive neuroscience, we have crystallized the latest science into a new understanding of human experience and decision making. The proposed model disrupts the myths that have grown out of the prior generation of science, and addresses some of the most important marketing questions of today like: What causes effective marketing disruption? We will share this model and results from our research on how disruptive marketing and design influences adaptive decision making and changes behavior.
Join Zontziry 'Z' Johnson of Zappi for a presentation on the market research process and how it drives business decisions. Theoretically, market research is a core set of steps that works in conjunction with the rest of an organization's efforts to drive business decisions using data. Realistically, that's not always how it happens. Or is it? In this webinar, Zontziry will cover the following topics:- Reviewing the ideal market research process- Customer input as a source of data- Feeding business decisions - Theory vs. reality
The 3 takeaways of the presentation:- Learn how to influence short-term and long-term decision-making within the organisation.- Determine how to design insight reports that connect with different audiences.- Uncover the benefits of flexibility within methodological consistency.
Hear how COVID-19 has impacted business strategy, ways of working, and decision making.
Designing provocative conversations with consumers and stakeholders to spark strategic imagination.
Designing provocative conversations with consumers and stakeholders to spark strategic imagination.
In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population's expectations to stay connected at all times and anywhere. In view of that, Croma has developed Mobile Trend: a valuable tool that, through a continuous tracking panel, investigates users' habits and behaviours, carrier attractiveness, device evaluation and purchase decision attributes, as well as drivers delivered as a decision ranking tree, in order to aid and orient mobile segment enterprises in their portfolio construction. This is supported by recent and relevant information that leads to the understanding of the Brazilian consumer's preferences, behaviour and trends. In a nutshell, Mobile Trend is a panel that enables fundamental decision- making based on a consumer-centric approach. The questionnaire was designed to focus on the habits of users. The goal of the research is not only to monitor the ownership of a particular brand or model, but also the solutions to needs users are seeking when choosing the devices they have. At first, the online questionnaire was applied to analyze the declared general habits and for the next waves, the real accesses will be measured in order to allow for a better detailing of the usage. The behavioural and geolocation learnings are being analyzed and will be shown at 2019 ESOMAR Congress.
The future is here - calling for Brilliance from us all: to compete, to convince and to inspire. Executive speaking and gravitas coach Caroline Goyder, with comedian-turned-researcher Will Goodhand, will equip you to unlock YOUR personal brilliance.
The socially-responsible Fabindia is significantly investing in creating a unique 'Data Management Platform' & 'Customer Information & Insights Management System (CIIMS) that will result in a never-before 'Single Customer View'. Our belief is that a data-led, richer knowledge of customers & consumption patterns across diverse categories will be able to drive insight-led cross-functional decision making in 'business critical' areas - decisions that will directly impact Revenue & Margin upsides. Having successfully celebrated India's artisanal & craft traditions for over 60 years, Fabindia knows what got it here may not take it much further. By investing in its institutional capacity on Customer Centricity, it is confident about growing 3x over 5 years in one of the world's most exciting & fastest growing economies.