This paper is based on a large, multifaceted, multidisciplinary, collaborative and iterative team-based research project involving Air New Zealand and long haul travellers. Whilst a substantial financial commitment, the new interior long-haul design not only strengthens Air New Zealand's competitive advantage, but both the unique Skycouch and Premium Economy Spaceseat and their respective license opportunities also provide a potential new revenue stream.
In designing for an environment as multi-faceted as an operating room, with its complexity of teambased roles and protocols, mixture of high and low-tech, and spatial and ergonomic challenges, a comprehensive picture of hidden factors and needs often becomes fragmented by the production demands around individual products, services, or roles. For 12 weeks, the embedded design group SPARC at the Mayo Clinic conducted in-depth, qualitative research to expose a vast range of hidden factors and user needs in live cardiovascular surgery rooms to gain a holistic understanding of critical issues related to team performance. This research highlights SPARC's unique role and challenges in healthcare environment innovation.
This presentation provides insight into the open innovation and co-creation idea and describes a human-centred innovation approach with respect to the changing roles of market research and product design. The increased importance of strong interdisciplinary (internal) collaboration of researchers and designers for being successful in open innovation is emphasized. Only the combination of external co-creation and internal collaboration make open innovation programs successful. Embracing a human-centered innovation approach means also to intervene in existing structures of power within the company which are built upon hierarchy.
Research still needs to be more actively involved in turning results into strategy and strategy into action. In brief, we need to be more than researchers, we need to be consultants. We will introduce a future business model positioning itself at the intersection of research, consulting and creativity. Based on the growing importance of communicating information visually, we will illustrate how the integration of video and design into our work boosts results and inspires marketing or product development and ultimately helps research to take on a more consulting role. Rich in hands-on practices and examples, we will show opportunities and limitations of such a business model.
The main focus of this paper is to illustrate how one Asian automotive manufacturer applied an innovative qualitative research approach utilizing several methods from a number of disciplines across multiple dimensions to gather critical customer input during the creation and development of both vehicle interiors and exteriors for the 2010 year models. This approach consisted of using ideation, innovation, and triangulation methods which were developed in conjunction with experts from multiple disciplines in order to fully assess the future "needs" and "wants" of the next generation of consumers. This essay will attempt to illustrate how this research design was developed, tested, and applied in the advanced product development process. There will be an attempt to illustrate how this qualitative approach is much more than the simple application of various/random traditional qualitative techniques, but rather an integration and application of key methods and techniques which were utilized to illustrate and highlight critical aspects of the product design cycle from the customer point of view.
Mobile Media is considered one of the key drivers for the future success of the telecom industry. Ericsson ConsumerLab and SKIM Analytical durables&ict have conducted a global study in order to add the consumer dimension in the design of Mobile Media offerings. This paper describes both the study and the outcomes.
As an intellectual endeavor, the field of 'presentation graphics' (defined as any graphic or data display in a report or presentation used to communicate data and what it means) is currently a disorganized body of knowledge.As an initial step towards developing a theory of presentation graphics, this presentation addresses two main topics: the essence of a presentation graphic and what would constitute a set of principles that practitioners can use to create and utilize this type of graphic.The essence of a presentation graphic is its ability to utilize abstraction to communicate the underlying relationships in the data. The best examples of graphics/data displays communicate these relationships in ways that provide the audience with additional insight and support sound decision-making on the issues under study.The principles or criteria for an effective graphic would include its serving a specific goal (providing insight into the findings, if not simple entertainment) and the possession of certain internal qualities (such as power and elegance).Graphics also play a role in the communication dyad between author and audience. Study of what types of graphics) most clearly communicate the intended message to the audience would be a valuable area for future research.
In the last decade there have been a number of potentially significant technological innovations in qualitative marketing research. The aim of this paper is to help clients and qualitative researchers evaluate how if at all such technological innovations might help achieve their respective and mutual goals with respect to product innovation. This paper examines sources of and influence on product innovation noting some international differences including receptivity to new ideas. The review of past research and the literature examines what drives successful innovation and the implications of this for marketing research. Seven criteria are identified. The paper examines how recent technological innovations in qualitative marketing research in principle meet these criteria and subsequently reports on the reactions of clients and researchers to the application of this technology and compares and contrasts receptivity to innovation in general.