Tag: "Efficiency Measurement"

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Research papers

Public policy and consumer information

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Company: Burke, Inc.
Date: September 1, 1976
Author: Jean-Philippe Faivre

Research papers

Efficiency analysis of a sales force (French)

Catalogue: ESOMAR Congress 1975: Quality In Research
Date: August 1, 1975
Author: Didier Truchot

Research papers

Efficiency analysis of a sales force

Catalogue: ESOMAR Congress 1975: Quality In Research
Date: August 1, 1975
Author: Didier Truchot

Research papers

How to reduce uncertainty linked to fashion

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Authors: Jean-Mathieu Paoli, B. Salsé

Research papers

Application of a new theory to allow a better definition, control and measurement of advertising strategies

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: November 28, 1973
Author: Marc Vincent

Research papers

Model study

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Company: Institut für Demoskopie Allensbach GmbH
Date: September 1, 1973
Author: Herbert Geiger

Research papers

Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing) [French]

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: August 1, 1971
Authors: Robert Jeanteur, Jean-Mathieu Paoli

Research papers

Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing)

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: August 1, 1971
Authors: Jean-Mathieu Paoli, Robert Jeanteur

Research papers

Market research and forecasting the elasticity of demand and its analysis

Catalogue: The European Marketing Research Review 1969
Date: August 1, 1969
Author: Mihail C. Demetrescu

Research papers

A reassessment of the role of the pre-test in advertising research

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Peter A. Rusby

Research papers

Should advertisements be "believable" or "convincing"?

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Wolfgang Schaefer

Research papers

Use of the marketing experiment in the market development for new products

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Domenico d'Angelo