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Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org


Videos
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Citation

(1970a, January 01). Congress 2022 Presidential Adress. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/congress-2022-presidential-adress


Research papers

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024
Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers
Companies: Human8, Philips International
January 1, 1970
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Citation

Herbert, Porina, Van den Bergh, Deceuninck and Boers (1970a, January 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/inside-the-gen-z-parental-mind-


Research papers

The Pursuit of Perfect Taste

For decades, food and beverage innovation has been driven by one goal: maximising consumer liking. However, what if this pursuit of the perfect taste has contributed to the global obesity crisis? What if the focus on liking alone has led us to create...

Catalogue: Congress 2026
Authors: Dave Lundahl, Greg Stucky
Company: Insights Now
January 1, 1970
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Citation

Lundahl and Stucky (1970a, January 01). The Pursuit of Perfect Taste . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-pursuit-of-perfect-taste-


Videos

How Data-Driven AI Is Making Market Research Indispensable

AI is positioned to transform market research. As generative tools become more embedded in decision-making, the north star for consumer insight is clear: AI rooted in proprietary, real-time data. Unlike generic chat models that hallucinate or rely on...

Catalogue: Congress 2025
Author: Zach Koerber
Company: Morning Consult
January 1, 1970
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Citation

Koerber, Z. (1970a, January 01). How Data-Driven AI Is Making Market Research Indispensable. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/how-data-driven-ai-is-making-market-research-indispensable

Establishing International Standards for Measuring Demographics

In this paper, I want to explore the best ways of measuring basic demographics (age, gender, education, income,working status, job and socio-economic classifiers), based on two years of exploratory research-on-research, comparingdifferent methods...

Catalogue:
Author: Jon Puleston
January 1, 1970
×

Citation

Puleston, J. (1970a, January 01). Establishing International Standards for Measuring Demographics. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/establishing-international-standards-for-measuring-demographics

Catalogue:
Author:
January 1, 1970
×

Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org

Catalogue:
Author:
January 1, 1970
×

Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org

Catalogue:
Author:
January 1, 1970
×

Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org