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Research papers

Sewage sludge to land

This paper shows how market research was used by a company to help them with their capital investment in new processing plants. An outline of the methodology of the research is provided. The high level of detail required at the sampling and...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Richard Davies
February 1, 1996
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Citation

Davies, R. (1996a, February 01). Sewage sludge to land. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/sewage-sludge-to-land


Research papers

The agricultural market in Italy

The following report analyses some particularly important aspects of the Italian agricultural structure. The total market is very fragmented, consisting of a large number of very small farms that set against a few others of considerable importance,...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Giovanni Monaco
February 1, 1996
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Citation

Monaco, G. (1996a, February 01). The agricultural market in Italy. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/the-agricultural-market-in-italy


Research papers

Agrimanager in France

The decreasing number of farms in France has led the participants of the agricultural knowledge system, i.e. the industrial companies and other organizations to reevaluate their current structures and strategies. The possibility that adaptations of...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Klaus-Dirk Seibold
February 1, 1996
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Citation

Seibold, K. (1996a, February 01). Agrimanager in France. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/agrimanager-in-france


Research reports

Pharmaceutical marketing research

Pharmaceutical marketing research must always be conducted in full conformitywith the principles laid down in the ICC/ESOMAR International Code ofMarketing and Social Research Practice (1995). Because of the specialcharacteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
February 1, 1996
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Citation

B.V., E. (1996a, February 01). Pharmaceutical marketing research . ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-


Research reports

Pharmaceutical marketing research (Spanish)

Pharmaceutical marketing research must always be conducted in full conformity with the principles laid down in the ICC/ESOMAR International Code of Marketing and Social Research Practice (1995). Because of the special characteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
February 1, 1996
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Citation

B.V., E. (1996a, February 01). Pharmaceutical marketing research (Spanish). ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-spanish-


Research papers

Marketing genetically modified organisms

The paper takes a case study of the potential introduction of a new agricultural technology. It considers the introduction and marketing strategy for transgenic herbicide resistance, one of the first widespread applications of genetically modified...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Gill Norriss
February 1, 1996
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Citation

Norriss, G. (1996a, February 01). Marketing genetically modified organisms. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/marketing-genetically-modified-organisms


Research papers

Swedish agricultural co-operatives in the European Union

After Sweden became a member of the European Union, an uncertain period arised for the Swedish agricultural co-operatives. Before agricultural co-operatives operated on the domestic market. The surplus production was exported with export subsidies....

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Authors: G. J. Hendriks, Corne van de Klundert
February 1, 1996
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Citation

Hendriks and van de Klundert (1996a, February 01). Swedish agricultural co-operatives in the European Union. ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/swedish-agricultural-co-operatives-in-the-european-union


Research papers

A consumer-oriented approach to the marketing of food products

There is a growing recognition that successful marketing of food products should take the consumer, the ultimate judge in the market, as point of departure. This will allow producers to add value to their products while consumer needs will be more...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Authors: Anke Audenaert, Jan-Benedict Steenkamp
February 1, 1996
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Citation

Audenaert and Steenkamp (1996a, February 01). A consumer-oriented approach to the marketing of food products . ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/a-consumer-oriented-approach-to-the-marketing-of-food-products-


Magazines

Marketing and research today (February 1996)

This issue of Marketing and Research Today is devoted to a selection of papers given at the 1995 ESOMAR Congress in The Hague. Papers delivered by four invited keynote speakers are included.As usual at the ESOMAR Congress, Awards were given for the...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
February 1, 1996
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Citation

B.V., E. (1996a, February 01). Marketing and research today (February 1996). ANA - ESOMAR. Retrieved February 21, 2026, from


https://ana.esomar.org/documents/marketing-and-research-today-february-1996-