Resources Library by ANA

End consumption of cement and ready mixed concrete

Cement is the base material for concrete. Ready mixed concrete is a rather homogeneous product which nevertheless has many uses. There is little reliable information available on the quantitative consumption of the products of the ready mixed...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Authors: Wim Kramer, Will J. A. Nelissen

June 15, 1994

The dynamics of change in client/agency relationship

The objectives of this paper are to define the changes which have occurred in the client/agency relationship and the dynamics of these changes. After tracing the path of Industrial Research to Business-to-Business Research, the paper describes: the...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Authors: Jean Bigant, Christine J. Freeman

Company: GfK

June 15, 1994

Is our data credible?

Many organisations have difficulty in making effective use of market research information, particularly in business to business markets. There are various reasons for this of which perhaps the two most important are: a) The calendar time taken from...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Authors: A. E.V. Dent, C. J. V. Dent

June 15, 1994

You can't sell to them if they are not there

The increasing complexities of the media environment are well documented. Greater channel choice continues to fragment audiences. The growth in the number of multi- set households and video recorders has led to more personalised viewing. More...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Sheila Byfield, Dick Dodson

Company: Ogilvy

June 15, 1994

Why has branding failed in the U.K. insurance industry?

This paper argues that, in spite of consistent levels of promotional support for UK insurance companies since they first began advertising on television in the mid-1970s, no strong insurance company brands have yet been established in the UK in 20...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Authors: Robert Watters, Douglas Wright

June 15, 1994

Will the E.C./C.A.P. semi-compulsory set-aside scheme lead to a musical chairs dance among machinery manufacturers?

Combine harvester sales can be linked to total arable area, the changes in the cropping patterns, the number of holdings (and the changes in farm size), farmers’ incomes and expected priorities in their investment decisions. At New Holland we...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Alfons-Pierre Ameel

June 15, 1994

Re-engineered research program for print advertising on the B-T-B market

In the spring of 1994 the Berlingske Group of newspapers in Denmark conducted a survey to gain new knowledge about the decision-making process that business-to-business advertisers’ use in making their media and marketing plans. The project was...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author: Eileen Klitvad

June 15, 1994

Small scale panel reveals facing turnover secrets

The aim of this paper is to illustrate the experimental scheme which our company is running involving the use of a small scale panel of retail points of sale intended specifically for estimation of one parameter: the facing turnover per facing unit....

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Author: Leonardo Marchignoli

June 15, 1994

Business ecology

The aim of this paper is to illustrate how a traditionally very production oriented area like agriculture can become more market oriented, and how research can be an important help in decision making as well as an important argument in convincing...

Catalogue: Seminar 1994: From Farmer To Consumer

Authors: Jörgen Johansson, Jan-Olof Bengtsson

June 15, 1994