Resources Library by ANA

The combination of the triad model and CAGI (computer assisted graphical interviewing)

This paper consists of three parts. In the first part some developments and the present situation concerning advertising are discussed, in particular in relation with communication research. Manufacturers appear to still have a somewhat conventional...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

Authors: Theo B. C. Poiesz, Willem T. Brethouwer

Company: MarketResponse Nederland BV

June 15, 1992

Box and cox

The Broadcasting Standards Council's remit is to examine and advise on issues of taste and decency in broadcasting. Each year, it focusses on a specific area and undertakes detailed research into it. In 1991 the issue was that of bad language:...

Catalogue: Seminar 1992: Media Research Meets The Future

Authors: Andrea Millwood Hargrave, Michael Svennevig

June 15, 1992

Lessons from a ten-year study of service quality in America

Excellent service is a profit strategy, and it is more fun. Excellent service is a profit strategy because it results in more new customers, more business with existing customers, fewer lost customers, more insulation from price competition, fewer...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Leonard L. Berry

June 15, 1992

Look at me when I'm talking to you!

This paper describes how Neuro Linguistic Progamming as a technique can be integrated in qualitative research with children to enhance the effectiveness. We propose that this integration leads to more valuable results than generally is expected with...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Authors: Jetty M. M. Plasschaert, Frank de Clercq

Company: PQR-Research

June 15, 1992

The effect of bar code scanning technology on marketing, merchandising and research practices within the US packaged goods industry, and outlook and implications for the spread of this technology to the international market

The 1980's saw a fundamental change In the nature of syndicated marketplace Information in the US. A change which has had profound effects on marketing, merchandising and research practices. As the spread of this technology to other countries Is...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: George R. Garrick

June 15, 1992

The Eurobuyer

Most of the published reports about the effects of 1992 relate to consumer goods and services, to the neglect of the very large business-to-business sector. Success in the Single European Market will depend on a good understanding of a. the...

Catalogue: Seminar 1992: Business To Business Marketing

Author: Alan Wolfe

June 15, 1992

Global growth of US values among youth

Michael Porter suggests that a nation's firms are often international leaders in industries that are related to the nation's national passions. A firm developing product for demanding and sophisticated consumers in the home market gets an earlier...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Jeanne Binstock van Rij

June 15, 1992

Marketing decision-making using knowledge-based systems

Knowledge-based systems (KBS), a branch of artificial intelligence, are designed to replicate the functions performed by a human expert. They enable a user to consult a computer system as he/she would consult an expert advisor to figure out how to...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

Authors: Pirkko Walden, Malin Brännback

June 15, 1992

Car dealer survival strategies

Car dealers depend on three main sources of income: the sale of new cars, used cars and of service and parts. They face major challenges in all three, possibly to an extent that threatens the very structure of the industry. In this paper, we review...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Jonathan Brown

June 15, 1992