Resources Library by ANA

Teletypes’

SOFRES carried out a typology of French TV viewers called "TELETYPES", based on the audience data from the SOFRES-NIELSEN people-meter panel. Not surprisingly, this typology underscores the importance of the overall TV viewing time when segmenting...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Emmanuel Fraisse

Company: KANTAR TNS Malaysia

June 15, 1992

The Danish multi media index

Until the end of 1990 we mainly had single media surveys in Denmark to be used in the media-planning process. Thus, because of the widely different methods, it was often difficult for both media owners and users (advertisers, planners and buyers) and...

Catalogue: Seminar 1992: Media Research Meets The Future

Authors: Lene Hansen, Hanne Treu Andersen

June 15, 1992

The media and research scene in Portugal

Based on data provided from existing studies, there are in Portugal sophisticated models for media planning, in particular TOM model from Odec, operating with Euroteste data, and MARKSEL model, operating with BAREME and AGB Portugal's data. In...

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Luis Queirós

June 15, 1992

How to take strategic options in the car industry for the year 2000

Since the beginning of the 20th century, the car has reflected and highlighted the values and symbols of its time, and is now considered as a central element in the day to day life of the modern society. 1. A car manufacturer currently needs four...

Catalogue: Papers 1992: How To Endure In The Durables Industry?

Author: Bruno Colin

Company: RISC S.A.

June 15, 1992

What viewing are we measuring?

A critical underpinning of the whole area of audience measurement is the definition that is used for “ viewing. Although it is critical, it is also very difficult to get to grips with, because of the nature of the measurement process. Existing...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: John Kaye

June 15, 1992

An analysis of Japanese advertisements in the US and Germany: From a comparative perspective on global marketing

This study presents the results of a content analysis of "Japan-related advertisements" in newspapers and magazines in the United States of America and Germany in order to explicate what function advertisements fulfill in the formation of...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Authors: Kazufumi Manabe, Marc Lohr

June 15, 1992

An integrated approach to customer care research in a multi-cultural environment

Providing superior customer service requires an accurate understanding of customer needs and perceptions. This paper looks at some of the problems of customer service measurement in the multi-cultural South African environment. Taking cognisance of...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Authors: Timothy D. Cooke, Martin Slack

June 15, 1992

Are there bounds on brand equity?

Marketers have long sought to understand and benefit from the nebulous process by which consumers characterise and differentiate brands. The overall value of such differentiation applied to the choice process has come to be known as Brand Equity....

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Author: Michael F. Cramphorn

June 15, 1992

Gaining a competitive edge

This paper discusses the need for supplementing the research you do on your customers with research on your competitors. This approach will provide your firm with a more complete database upon which to formulate its strategies and tactics. The paper...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Author: John S. Chapman

June 15, 1992