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Research papers

The new rich

In a period of rapid and dynamic change in Japan, an understanding of Changing Values and Lifestyles provide strategic advantage to the today's marketer by providing an opportunity to observe emerging needs and desires among various psychographic...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Robert J. Wilk
June 15, 1990
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Citation

Wilk, R. J. (1990a, June 15). The new rich. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/the-new-rich


Research papers

The potential for multi-country media research

Mediamark Research Inc. has for almost 11 years operated in the United States a multimedia and marketing survey based on personal interviews. This service is the primary source for magazine readership estimates in the U.S., and an important secondary...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Timothy Joyce
June 15, 1990
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Citation

Joyce, T. (1990a, June 15). The potential for multi-country media research. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/the-potential-for-multi-country-media-research


Research papers

Qualitative research

This paper falls into two parts. First we consider the UK government’s use of qualitative research, looking both at the circumstances in which it is employed and the means by which it is assessed. Our initial and somewhat imprecise hypothesis -...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Michael Warren, Arnold Cragg
June 15, 1990
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Citation

Warren and Cragg (1990a, June 15). Qualitative research. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/qualitative-research-3505


Research papers

MIRBIS

MIRBIS has almost thirty people (25 from USSR and 5 from Italy) working on different business lines: 1) Training top and middle Soviet public administration and company management. 2) Economic research aimed at finding new development strategies for...

Catalogue: Seminar 1990: Countdown to 1992
Author: Fabio Gobbo
June 15, 1990
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Citation

Gobbo, F. (1990a, June 15). MIRBIS. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/mirbis


Research papers

MIS, management information system at Volvo car corporation

The MIS system is a system developed for management within Marketing and Sales at Volvo Car Corporation in Gothenburg, Sweden. The project started in 1986 and MIS has become a strategic product and a powerful support for management in their decision...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Birgitta Wagner, Kristina Högberg
June 15, 1990
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Citation

Wagner and Högberg (1990a, June 15). MIS, management information system at Volvo car corporation. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/mis-management-information-system-at-volvo-car-corporation


Research papers

Management of human resources

In times of great technological change of market evolution, mergers and acquisition, the issue of human resource management would seem to be a very low profile activity. Traditionally in-fact, human resource management has never been considered a...

Catalogue: Seminar 1990: Countdown to 1992
Author: Cristina Galgano
June 15, 1990
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Citation

Galgano, C. (1990a, June 15). Management of human resources. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/management-of-human-resources


Research papers

Managing excess information

Although information systems are essential tools enabling companies to make the most of their resources when faced with excess information, it is frequently only fair to observe that they are ineffective. From our point of view the principal problem...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Christian Feuillette
June 15, 1990
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Citation

Feuillette, C. (1990a, June 15). Managing excess information. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/managing-excess-information


Research papers

Retailer's panel and expert system

We show how using one expert system allows us to go further and quicker in the analysis of the enormous amount of data collected by scanner in a sample of stores. In particular the first step of our research is to be able to condense, to structure...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Jean Pierre Gaucher, Patrick Le Maire, Isabelle Le Roy, Gilles Mauffrey, Jacques Obadia
June 15, 1990
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Citation

Gaucher, Le Maire, Le Roy, Mauffrey and Obadia (1990a, June 15). Retailer's panel and expert system. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/retailer-s-panel-and-expert-system


Research papers

Researching the growing market for Opera in Britain

This paper reports on a new study examining public opinions towards opera in Britain and provides data on opera's "penetration" in terms of attendances, TV viewing and home ownership of opera recordings. The new survey shows that, although opera fans...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Peter B. Hodgson
June 15, 1990
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Citation

Hodgson, P. B. (1990a, June 15). Researching the growing market for Opera in Britain. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/researching-the-growing-market-for-opera-in-britain