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Research papers

In-store movement and purchasing

This work has proved very successful as it has provided retailers with a technique for assessing the functionality of their stores as selling machines. The technique has two main areas of application. Merchandising performance can be effectively...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: S. J. Thornton, M. J. McCullagh, R. P. Bradshaw
June 15, 1989
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Citation

Thornton, McCullagh and Bradshaw (1989a, June 15). In-store movement and purchasing. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/in-store-movement-and-purchasing


Research papers

Telematics and retail trade

This study is focussed on the consequences of these so-called tele-information services for the structure and the developments in the distribution of consumer goods in the nineties. The study was based on literature-research and a lot of...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Jan G. A. M. de Jong
June 15, 1989
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Citation

de Jong, J. G. (1989a, June 15). Telematics and retail trade. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/telematics-and-retail-trade


Research papers

The international approach of Laura Ashley

The major objective of this paper is to provide an indication as to the manner in which an internationally successful brand retailer views its approach to the expansion of its image and trading base in the international market place. The Laura Ashley...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Mark L. Bunce
June 15, 1989
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Citation

Bunce, M. L. (1989a, June 15). The international approach of Laura Ashley. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/the-international-approach-of-laura-ashley


Research papers

The use of life-style research for the analysis of eating habits in Austria

The present paper contains the results of a typology concerning the eating habits of the Austrian population. The basic data were collected as part of a large life- style-survey among 4000 persons. Therefore it becomes possible to analyse far...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Gunda Plasser
June 15, 1989
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Citation

Plasser, G. (1989a, June 15). The use of life-style research for the analysis of eating habits in Austria. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/the-use-of-life-style-research-for-the-analysis-of-eating-habits-in-austria


Research papers

A product's changing place in society

There are two main approaches to measuring a product's changing place in society, those that begin by monitoring social values and those based on measuring changing attitudes to the product itself. The differences in approach stem from concern with...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Ian D. Greig
June 15, 1989
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Citation

Greig, I. D. (1989a, June 15). A product's changing place in society. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/a-product-s-changing-place-in-society


Research papers

Austrian consumer trends in the 80s (German)

In Austria the '80s have been characterized by profound altitudinal and behavioral changes which are, however, common to most Westem-European countries. The thrust: consumption is up and shows a hedonistic quality. The major antecedent condition for...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Klaus Nemetz
Company: IMAS International GmbH
June 15, 1989
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Citation

Nemetz, K. (1989a, June 15). Austrian consumer trends in the 80s (German). ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/austrian-consumer-trends-in-the-80s-german-


Research papers

Brand building

This paper aims to demonstrate that the retailer as a brand is more than just the sum of a number of disparate parts and that it has a role to play in shaping the retailers’ strategy not just impacting upon it. When a retailer has a strong brand...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Colleen Ryan
June 15, 1989
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Citation

Ryan, C. (1989a, June 15). Brand building. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/brand-building


Research papers

How to communicate with the older age segment

Life cycle theory is a key element in the practice of advertising and marketing. Over recent years, the emphasis has been on the young, particularly the YUPPIE. Today the emphasis is being redressed because YUPPIES mature and turn into w hat? In 1988...

Catalogue: Seminar 1989: The Untapped Gold Mine
Authors: Bernard C. Bennett, David Bergg
June 15, 1989
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Citation

Bennett and Bergg (1989a, June 15). How to communicate with the older age segment. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/how-to-communicate-with-the-older-age-segment


Research papers

Life-style of the elderly in Austria

Partial results of a comprehensive life-style study are presented here. The subsample of 50-to-75-year olds (n=1.500) was subjected to a cluster analysis with the help of 28 variables. Two of the five resulting clusters characteristically...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Rudolf Bretschneider
Company: GfK
June 15, 1989
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Citation

Bretschneider, R. (1989a, June 15). Life-style of the elderly in Austria. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/life-style-of-the-elderly-in-austria