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Williamson and Burdus (1966a, June 01). The co-ordination of the research and creative functions in a large advertising agency. ANA - ESOMAR. Retrieved May 06, 2024, from
Lott, G. (1966a, June 01). The use of Telpex by creative men in an advertising agency. ANA - ESOMAR. Retrieved May 06, 2024, from
https://ana.esomar.org/documents/the-use-of-telpex-by-creative-men-in-an-advertising-agency
Rusby, P. A. (1966a, June 01). A reassessment of the role of the pre-test in advertising research. ANA - ESOMAR. Retrieved May 06, 2024, from
https://ana.esomar.org/documents/a-reassessment-of-the-role-of-the-pre-test-in-advertising-research
Yankelovich, D. (1966a, June 01). Planning advertising strategy . ANA - ESOMAR. Retrieved May 06, 2024, from
https://ana.esomar.org/documents/planning-advertising-strategy-
de Groot, G. (1966a, June 01). Measuring differing tasks in competitive advertising. ANA - ESOMAR. Retrieved May 06, 2024, from
https://ana.esomar.org/documents/measuring-differing-tasks-in-competitive-advertising
Hoyes, P. A. (1966a, June 01). Pre-testing advertisements at early stages of campaign development. ANA - ESOMAR. Retrieved May 06, 2024, from
https://ana.esomar.org/documents/pre-testing-advertisements-at-early-stages-of-campaign-development
Miller, R. E. (1966a, June 01). The gold cup. ANA - ESOMAR. Retrieved May 06, 2024, from
https://ana.esomar.org/documents/the-gold-cup
Joannis, H. (1966a, June 01). The relationship between research and the creative process. ANA - ESOMAR. Retrieved May 06, 2024, from
https://ana.esomar.org/documents/the-relationship-between-research-and-the-creative-process
Andriessens, J. E. (1966a, June 01). Continuous advertising research as a decision making instrument. ANA - ESOMAR. Retrieved May 06, 2024, from
https://ana.esomar.org/documents/continuous-advertising-research-as-a-decision-making-instrument