Only one year left before Europe's General Data Protection Regulations comes into force. This massive legislation address all organisations collecting and using personal data originating from the EU. With fines of up to 4% of annual global turnover or 20m EUR, whichever is highest, the cost of non-compliance can be huge! To help you get ready, we've been looking at the practical requirements needed to build a GDPR-compliant framework that works for research and analytics. We want to share with you how our new programme, ESOMAR Plus, can support your journey towards GDPR Compliance.
The world is currently facing the largest refugee crisis since World War II. At the same time, refugees have negative connotations, with the European public's propensity to help being on shaky ground. In this paper, we, therefore, investigate whether increasing public education of the refugee crisis by tackling the most prevalent barriers to support with targeted communication can positively influence a change in public attitudes and behaviours. In doing so, we seek to advise key stakeholders (governments, media and non-profitable organizations) on how to most effectively communicate to the European public about the refugee crisis, in order to increase positive perceptions and drive affirmative action.
The vital ignition for the development of the advertising and research industry in the CEE region is multi-platform communication and its measurement. Internet slowly becomes a traditional medium, but it gets a new meaning considering its complexity. Mobile, video, social media... during this presentation you will see that not only online measurement in CEE is well, but it also sets global trends. You'll learn about the regional internet landscape and about the development of the industry, which just a decade ago was at the beginning of its fascinating journey.
Panel discussion
This paper is based on over 15 years of experience in carrying out multinational projects in CEE countries and spans from technical solutions going through facilities and ending with methodological background. The main focus is to show what kind of methodological circumstances should be taken into consideration in carrying out CEE research projects, while avoiding thinking about the region as a group of similar countries.