For 30 years, commercial storyteller Kate Hammer has walked a tightrope between the worlds of make believe & making belief. She's learned to aim for the simplicity on the far side of complexity. Kate will share the system she created to achieve this, called storyFORMing. You can apply it to sketch, test & evaluate commercial & change propositions. Kate would like to send you out the door of our extensive conference ready to do something different the very next day.