How to create a framework to discover a set of adjacent value spaces based on a motivational assessment of stakeholders of the cement value chain. The Holcim Argentina case understanding Latin America people's dream of building the first home.
How to create a framework to discover a set of adjacent value spaces based on a motivational assessment of stakeholders of the cement value chain. The Holcim Argentina case understanding Latin America people's dream of building the first home.
Via our proprietary direct to kids & teens omnibus in the UK & US and our panel of Trendspotters Beano Brain we have tracking kids and families' experiences and behaviours since March during the COVID-19 crisis and global BLM protests.We will unpack what the pertinent emerging themes are and what the implications are for brands for whom kids, teens and families are a real focus.
To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought. One powerful finding provided by market research can benefit millions of people. One attempt from a market research company to contribute to the world can influence millions of people and change their lives. That is the meaning of "One Is Greater Than One Million." So how do you make "One Greater Than One Million"? This presentation explores a successful case study from Vietnam, providing insight on the differences in attitude and behaviour between happy and unhappy families. The research was followed by a mass media campaign at NO cost, which will inspire you to think about new ways to make the world better.
Family fusion, cohesion and roles have changed rapidly in recent times, unlike previous generations, decision making within families across a wide range of issues and brand purchase is almost entirely collaborative. The generation gap is closed and for marketers, understanding the new family dynamics when it comes to decision making is the key to unlocking family budgets. The study examines the role of kids in initiating the conversations with parents, before the shopping trips commence. Also, we uncover what parents think they know about what their kids are doing vs. what kids tell us they are doing, the gap between perception and reality in the family.
Nickelodeon Kids- Family GPS is an ongoing, global research effort with multiple local, regional and international research projects feeding into the global expertise on the changing face and role of the family. Based on research in 20 countries, including Poland and Russia, using multiple methodologies, Nickelodeon Kids Family GPS -The Global Family, explores the key themes of family fusion and cohesion, changing roles within the family, and family decision making.
This paper provides an overview of a study of Brazilian families. A nationwide survey carried out by the Datafolha Institute in February 1998 investigated the Brazilian family concept and behavior and attitude trends. Stratification is attempted to identify opinion contrasts based on the experiences of respondents by classifying them according to current situations and also by age group segments by determining the decade when they were aged 16 to 24 years.