Tag: "FMCG"

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Case studies

Innovation: Return to reality

Catalogue: Innovate 2010: Innovation Detonation
Companies: BVA Group, Kraft Heinz Company
Date: November 16, 2010
Authors: Michel Ten Donkelaar, Richard Bordenave

Research papers

Having a hard time launching innovations in Russia

Catalogue: Congress 2010: The Changing Face Of Market Research
Company: Nielsen
Date: September 15, 2010
Author: Marcin Penconek

Research papers

Pre market evaluation of new consumer durable brands in Asian markets

Catalogue: Asia Pacific 2010: Eyes on Asia
Company: Kantar
Date: April 20, 2010
Authors: Raghavan Srinivasan, Mahesh Agarwal, Dadang Arie Stiawan, K. Vijayakumar

Research papers

Launching innovations during economic slowdown

Catalogue: Congress 2009: Leading The Way
Company: Nielsen
Date: September 21, 2009
Authors: Marcin Penconek, Mark Gillespie

Research papers

The banking shopper

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Date: June 15, 2009
Authors: Aruni Ghosh, Tahir Khalil

Research papers

Semiotic codes in the pharmaceutical industry

Catalogue: Global Healthcare 2006
Date: February 6, 2006
Author: Diane Fox-Hill

Research papers

Can advertising help to maintain dynamic market equilibrium?

Catalogue: Latin America 2005
Company: MindShare
Date: October 23, 2005
Author: Macarena Estévez

Research papers

Is the Internet the future of market research?

Catalogue: ESOMAR Net Effects 2001
Date: February 11, 2001
Authors: Anyvonne Carnot, Martin Oxley

Research papers

The retail shake up in Asia

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Company: Kantar
Date: November 1, 2000
Authors: Laurent Zeller, Helen Passingham-Hughes

Research papers

Internet testing

Catalogue: ESOMAR Net Effects 1999
Company: Nielsen
Date: June 15, 1999
Authors: Joseph Willke, Christine Adams, Zara Girnius

Research papers

Added value of the media mix

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Company: GfK
Date: June 15, 1999
Author: Christian Stahl

Research papers

Marketing modelling and segmentation

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Date: September 1, 1998
Author: Paul Freeman