Tag: "FMCG"

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Research papers

Gaining marketing-relevant knowledge from social media photos

Catalogue: Congress 2016: #WOW
Company: GfK
Date: September 22, 2016
Authors: Raimund Wildner, Carolin Kaiser

Research papers

Diamonds or dust

Catalogue: Congress 2016: #WOW
Company: Nielsen
Date: September 22, 2016
Authors: Ritanbara Mundrey, Amit Bali

Videos

Diamonds or dust

Catalogue: Congress 2016: #WOW
Date: June 15, 2016
Authors: Amit Bali, Ritanbara Mundrey

Case studies

A disruptive value proposition

Catalogue: Congress 2014: What Inspires?
Date: September 10, 2014
Authors: Stéphane Gautron, Patricia Flores

Videos

A disruptive value proposition

Catalogue: Congress 2014: What Inspires?
Date: June 15, 2014
Authors: Patricia Flores, Stéphane Gautron

Research papers

Crowdpower

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Company: Dialego AG
Date: June 23, 2013
Author: Andera Gadeib

Research papers

Incite to action

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Date: March 1, 2011
Authors: Stephanie Grootenhuis, Bernhard Treiber

Research papers

How fans become future shapers of an ice-cream brand

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Companies: InSites Consulting, Unilever
Date: November 18, 2010
Authors: Tom De Ruyck, Stephan Ludwig, Martijn van Kesteren, Niels Schillewaert

Case studies

Innovation: Return to reality

Catalogue: Innovate 2010: Innovation Detonation
Companies: BVA Group, Kraft Heinz Company
Date: November 16, 2010
Authors: Michel Ten Donkelaar, Richard Bordenave

Research papers

Having a hard time launching innovations in Russia

Catalogue: Congress 2010: The Changing Face Of Market Research
Company: Nielsen
Date: September 15, 2010
Author: Marcin Penconek

Research papers

Pre market evaluation of new consumer durable brands in Asian markets

Catalogue: Asia Pacific 2010: Eyes on Asia
Company: Kantar
Date: April 20, 2010
Authors: Raghavan Srinivasan, Mahesh Agarwal, Dadang Arie Stiawan, K. Vijayakumar

Research papers

Launching innovations during economic slowdown

Catalogue: Congress 2009: Leading The Way
Company: Nielsen
Date: September 21, 2009
Authors: Marcin Penconek, Mark Gillespie