What's it about?Join us for a complimentary webinar about the latest tools and techniques for maximising data quality and minimising fraud in the research/insights field.The growing sub-field of ?Research Technology? (?ResTech?) offers the promise of making research better, faster, and cheaper ? but it also creates new vulnerabilities in terms of security, privacy, and fraud.What's in it for me?This webinar will feature two leading experts about the new wave of data quality solutions, and they?ll share:Practical strategies: Techniques and tips for increasing participant engagement and maximising data qualityInsights from research on research: Key takeaways from a meta-analysis of major studies about research qualityFraud detection approaches New developments in the art and science of detecting fraud in online surveys. All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.Who is this for?All those interested in the future of ResTech - it's challenges and opportunities.
With every quantitative market research study, data quality is critical. Researchers can now be confident that their quality checks are effective, with the validation of different steps that allow the identification and elimination of dishonest/inattentive participants in online surveys. In this workshop, Research Now and FactWorks will present the results of their maximum difference scaling approach in a multi-country comparison, giving practical recommendations on how you can use quality checks to eliminate participants and answers that may distort the integrity of your results.