Tag: "French"

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Research papers

Factor analysis of consumer preferences (French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Jean Stoetzel

Research papers

A note on the application of motivation research in a modern advertising agency (French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Graeme Cranch

Research papers

Study for non-durables consumer goods (English and French)

Catalogue: ESOMAR Congress 1956: Advertising Research
Date: June 15, 1956
Author: Pierre Lacoste

Research papers

Advertising and marketing research (French)

Catalogue: ESOMAR Congress 1956: Advertising Research
Date: June 15, 1956
Author: Philippe De Vendeuvre