Tag: "German"

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Research papers

Market research to develop Nescafé "new" And Nescafé "gold"(German)

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Author: Gregor Pohl

Research papers

Construction of a marketing model based on consumer habits and attitudes (German)

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Author: Herbert Steiner

Research papers

The president's preface (English-French-German)

Catalogue: ESOMAR Yearbook 1963-1964
Date: June 15, 1964
Author: Yves Fournis

Research papers

The president's preface (English-French-German)

Catalogue: ESOMAR Yearbook 1963-1964
Date: June 15, 1964
Author: Yves Fournis

Research papers

Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961 (German)

Catalogue: ESOMAR Yearbook 1962-1963
Date: August 1, 1961
Author: ESOMAR B.V.

Research papers

Word of mouth and media (German)

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: Berend H. Feddersen

Research papers

Models in market research (German)

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: Johannes Ax

Research papers

Methodical approaches to a study of the labour market in an economy of full employment (German)

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: Viggo Graf Blücher

Research papers

Factor analysis as a basis for advertising evaluation (German)

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: K. F. Flockenhaus

Research papers

A market with fine prospects (German)

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: Heinz Alpers