Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches. Find out what is driving research prices and where the most expensive and cheapest places for research are. Understand the key drivers of change, and the hurdles that need to be cleared.
When conducting global research there are some key things you need to know about markets, prices, practices, and options, if you are going to deliver quality insight at a reasonable cost. Every year, ESOMAR produces the Global Market Research study - the most definitive look at the global research market available - covering market structure, activity, change and more. Every two years ESOMAR conducts a Global Prices study, conducting B2B interviews with organisations that represent a large proportion of global market research revenue. This presentation draws on both studies to identify 10 key things that you need to know about the global market research industry.
In this issue we launch the ESOMAR Global Prices Study 2014. The only global analysis of market research prices.
In this issue we preview some of the top line results of ESOMAR's Global Prices Study 2012.
This issue contains the 8th ESOMAR Global Prices Study and the second part of our exclusive interview with best-selling author Jim Collins.
Global Prices Study 2007 is the 7th benchmarking study ESOMAR has conducted since 1982 to help research providers and buyers execute market research projects. The latest edition reports on prices in 63 countries and includes analysis of changes over time. The fieldwork was conducted from 22 March to 10 June 2007 and a total of 592 research agencies participated in the study, providing sufficient data for the results of 63 countries to be reported, along with regions and sub-regions.
An overview of the cost of market research projects worldwide. This is the sixth study of this kind to be conducted. 2,263 research agencies were invited to participate. Of those, 522 completed the online questionnaire, which was hosted by NEBU BV from the Netherlands. All agencies were asked to quote for a number of different research projects and reveal their commercial tariffs. Annex 1 presents a detailed overview of the response.