In this issue we launch the ESOMAR Global Prices Study 2014. The only global analysis of market research prices.
In this issue we preview some of the top line results of ESOMAR's Global Prices Study 2012.
This issue contains the 8th ESOMAR Global Prices Study and the second part of our exclusive interview with best-selling author Jim Collins.
Global Prices Study 2007 is the 7th benchmarking study ESOMAR has conducted since 1982 to help research providers and buyers execute market research projects. The latest edition reports on prices in 63 countries and includes analysis of changes over time. The fieldwork was conducted from 22 March to 10 June 2007 and a total of 592 research agencies participated in the study, providing sufficient data for the results of 63 countries to be reported, along with regions and sub-regions.
An overview of the cost of market research projects worldwide. This is the sixth study of this kind to be conducted. 2,263 research agencies were invited to participate. Of those, 522 completed the online questionnaire, which was hosted by NEBU BV from the Netherlands. All agencies were asked to quote for a number of different research projects and reveal their commercial tariffs. Annex 1 presents a detailed overview of the response.
The aim of the Prices Study is to provide an indication of the relative pricing of various types of research projects, at different levels: o within each country, where sample sizes permit; o between different countries within a region; o across the various regions of the world. The intention is to assist researchers and research buyers in the planning and execution of their international research, and to enable participants in the Study, and other research suppliers, to evaluate their own prices in a broader perspective.
In 1986 a new Company appeared on the World Stage, United Distillers, the spirits Company of Guinness PLC. The company was formed as a result of the highly publicised takeover of the Distillers Company Limited by Guinness and was primarily a combination of the Distillers Company Limited and Arthur Bell which had been bought by Guinness in 1984. The major part of the new company's portfolio was made up of leading brands of Scotch Whisky and Gin including such names as Johnnie Walker, Bells, Dewars, White Horse, VAT 69 Haig, Gordons, Tanqueray and Booths. These and others from over 150 brands were sold in every country in the world where commercial access was possible. In the four years of its existence United Distillers has been successful. In 1986 turnover was £2,747 million with pre-tax profits of £375 million. In 1990 turnover was £3511 million pre-tax profit £965 million making United Distillers not only one of the biggest but also one of the most profitable spirits companies in the world. Many factors have contributed to this success. The understanding and management of the price dynamic has been important among these. This paper describes the way in which United Distillers has set out to understand the effect of price in its various markets and how this understanding has been incorporated into the management decision process.