Never before have we been more aware or invested in our home environments. And as tough as that has been: it offers HUGE potential for brands to engage with how people live. By capturing hundreds of thousands of living and homecare moments throughout the pandemic, Streetbees has discovered 5 major growth opportunities for FMCG brands. You?ll leave the discussion able to:- Understand new changes in consumer attitudes and emotions towards the home- Identify which categories saw the biggest growth for you to expand/invest into- Be inspired to present new innovations that will delight consumers in lockdown.
A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.
A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.
This paper focuses on the manifestation of masculinity in the domestic space in India, one that demonstrates signs of reduction of gender differences and of emergence of alternative domestic masculinity that actively engages itself with everyday domestic chores. The purpose of this paper is to dissect the emerging notion of domestic masculinity and identify what is driving Indian men to tie the apron at home and its impact on how men buy and consume household products and brands. The paper makes a strong argument to marketers to acknowledge the growing trend of equal sharing of domestic chores between millennial couples and target household brands to them and not treat the husbands as bumbling idiots who are best ignored and kept away from the domestic space.
This paper explores the mindset of an emerging consuming class: the domestic dudes. These are married millennial men who, unlike their fathers, are adept at domestic matters ranging from grocery shopping to cooking and home aesthetics alongside playing the traditional role of the manly breadwinner. What is really driving these men to tie the apron after work when they could have got away being the stereotypical couch potatoes? Is it about succumbing to pressures of gender equality? Not really. Actually there are other reasons, which are highly emotional and rewarding, that are driving men to be domesticated which this paper will pinpoint and nudge marketers of household products to look at men from a new lens.
This presentation is based on a case study on the process of developing concepts for residential property products. The real estate market in China hasn't reached its maturity stage and many people are just starting to move from shabby rooms shared by generations to modern apartments. It remains difficult for consumers to verbally express their needs accurately. A new methodology was designed to explore consumers' potential needs and translate these needs into the languages that designers can understand, and finally reflect them in product concepts.
By analyzing data from the Nielsen National People Meter Sample, this paper dimensions the penetration of PVRs in television households in the United States. Also, Nielsen has established an offline test panel of people meter homes equipped with TiVo PVR devices. This test panel allows NMR to analyze the viewing patterns before and after the introduction of a PVR device into the household. The results are based on the initial data analyzed from this offline test panel.
This paper describes a cross-sectional analysis of three people meter panels in Canada, one of which has been operating since 1997. With no formal 'forced turnover' policy, BBM Canada is ideally suited to examining 'time in panel' or 'panel fatigue' effects on a panel containing households of both long and short tenure. The cross-sectional analysis reveals no significant panel fatigue for adults, after controlling for other panel balance and control variables. Results for children, where fatigue is thought to be a bigger problem, are stronger but still not significant. Overall, interesting variations and consistencies across disaggregate models are produced including the positive relationship of the contact person, and the significant role of current panel control variables.
There is much current discussion of iTV finally reaching a critical mass. However, these discussions tend to lack context - how rapidly are interactive TV (iTV) applications being rolled out?How are nascent iTV applications capturing the attention of consumers and meeting their needs? This paper - based on a series of large-sample ownership surveys and smaller-sample recontact studies - will help fill that void through detailed information on the availability, use of, and interest in, iTV applications in U.S. households. Knowledge Networks/SRI collected this information in telephone interviews, enumerating iTV capability in national surveys, questioning iTV households about their iTV activity, and measuring the interest of non-iTV homes in iTV features.
During 2000 - 2002, AGB Group faced one of the greatest challenges of any TAM supplier - the implementation of 10,000 new peoplemeter panel homes in two technologically advanced television environments.These 10,000 households provided a glimpse of the future that pose a number of challenges to anyone involved in peoplemeter TAM, both suppliers and clients. A plethora of new and constantly evolving technologies, an increasing reluctance of people to take part in research surveys and the ease with which TV peripherals can be added to (and taken away from) the home have an enormous impact on how panels are managed today, and in the future.