This paper looks at AI-powered voice surveys as an alternative survey format for commercial research. Specifically, the paper is looking at whether this type of alternative format can be more effective at capturing a broader more inclusive spectrum of respondents, including disempowered members of society. To explore the effectiveness of the voice survey format, this research was conducted in an experimental two-by-two design, with the traditional online survey as the comparison. This paper documents the challenges of utilizing an AI-powered voice survey for research and determines what some of the benefits are of this alternative survey format.
Never before as visible as today. In Peru, there are more than 1.7 million adults who recognize themselves as LGTBIQ+. However, day by day they face a world that judges and discriminates them for being and expressing how they feel. This research approach this phenomenon, not only to understand it, but also to change it. In three stages (exploration, ideation and co-creation) the population of Metropolitan Lima was segmented to design solutions with multidisciplinary experts and validate them with citizens in virtual communities.
Following yesterday's engaging Mainstage discussion on diversity, equity, and inclusion, we invite you to a practical workshop to learn and explore principles, tools and techniques that you can immediately put to use in your day to day work.Join us to learn and contribute to the discussion about our ethical responsibility to underrepresented and marginalized communities and how we, as researchers, can commit to diversity, equity and inclusion through actionable frameworks.
Following yesterday's engaging Mainstage discussion on diversity, equity, and inclusion, we invite you to a practical workshop to learn and explore principles, tools and techniques that you can immediately put to use in your day to day work.Join us to learn and contribute to the discussion about our ethical responsibility to underrepresented and marginalized communities and how we, as researchers, can commit to diversity, equity and inclusion through actionable frameworks.
Our industry is driven by the promise of understanding people: whether through analytics or interviews, the insights that truly capture how people think and behave are the foundation of our work. In 2020, it has become even more important to understand not just how and what people are doing, but to really engage with their experiences, backgrounds and livelihoods. This panel will involve three-to-four speakers who can help us to understand the benefits-and the necessity-of research that embodies diversity, inclusivity, equity and equality. Listen to the discussion unfold to find out what brands and agencies alike must be considering moving forward, and learn about subsequent sessions that can help create actionable frameworks to become more aligned with the values of the people you research.
Why considering and addressing core business behaviours as well as the end-to-end customer journey, driven by customer insight, is essential in creating and implementing an authentic diversity and inclusion strategy.