A story of resilience and positivity from the Founder of Relish. With innovation a core strength of the team, this insight agency decided to put their money where their mouth is right behind a new brand of face mask, Curb Masks. Should insight agencies stray into product development or other areas of potential income generation? What lessons can we learn from encouraging an entrepreneurial mindset in our teams?
The paper below describes a survey conducted in 1976 to assess and examine the sources of income and the size and nature of expenditure of children aged 5-15 in Great Britain. The method chosen was the use of self-completion diaries in which children recorded for seven days all their transactions - the product or service bought, price paid, place bought and the source of the income spent. The data gathered from the sample of 1403 were grossed up/ weighted to represent the expenditure of the population of children 5-15 in Great Britain. At the recall stage a further questionnaire was administered to ascertain the child's income and his/her sources of money and a previously promised incentive was left.