The paper describes the objectives of industrial relations research and actions that can stem from their findings, the problem in getting companies (at least in Britain) to undertake industrial relations research studies in the first instance a act on them at the end, and the role of the researcher in these studies. The paper is illustrated by some of the slides used to present the results of a major industrial relations study conducted for the Confederation of British Industry to its General Council.
If I had to summarise in a short sentence all I have said till now, I would express myself as follows: "In industrial marketing you have to deal with individuals of high qualities; your skill is useless if it is not adapted for their personality and if you are not able to think and to act free from mental barriers and limitations".