Tag: "Interactive Media"

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Research papers

ZOOM! Creating new interactive media platforms for children

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Date: September 23, 2001
Authors: Kate Taylor, Michael Cohen, Pat Tobin, Pamela Laws

Research papers

While we "go create" you need to "go measure"

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Company: OMD Group
Date: June 1, 2001
Authors: Tim Foley, Peter Magnani, Leigh Terry

Research papers

Testing television advertising using interactive television

Catalogue: ESOMAR Net Effects 2001
Date: February 11, 2001
Authors: Joshua D. Clinton, John S. Lapinski

Research papers

From people meter to decoder

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Arie K. den Boon

Research papers

Interactive marketing in a new world order

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Date: June 15, 1995
Author: Peter Sealey

Research papers

Benefits of using interactive media in new product development research

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Date: June 15, 1995
Author: Roberta Chicos

Research papers

Theory and data in the design of interactive television structures

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Authors: Paul J. Donato, Roland Soong

Research papers

Testing consumer interest in the electronic highway: What do consumers want?

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Barry Kiefl

Research papers

Interactive TV

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Marjorie Michitti