Tag: "International Marketing"

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Research papers

Die European via de vivre (French)

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Date: June 15, 1991
Author: Pascal Fleury

Research papers

Die European via de vivre (English)

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Date: June 15, 1991
Author: Pascal Fleury

Research papers

Developing brand strategies across borders

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Author: Judie Lannon

Research papers

Designing and implementing international joint marketing ventures

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Authors: Arch G. Woodside, Jozsef Kandiko, Wilfried Vyslozil

Research papers

Constant questions or constant meanings? Assessing intercultural motivations in alcoholic drinks

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Author: Jim Williams

Research papers

What are a brand's values to the consumer and do they cross frontiers?

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Author: Christine Restall

Research papers

Thinking global and acting local

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Company: Nielsen
Date: June 15, 1990
Author: Colin Buckingham

Research papers

Opportunities for translating new product concept screening techniques from the US To Japan, Europe and the world

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Date: June 15, 1990
Author: Jeffrey L. Pope

Research papers

MIRBIS

Catalogue: Seminar 1990: Countdown to 1992
Date: June 15, 1990
Author: Fabio Gobbo

Research papers

Introduction

Catalogue: Seminar 1990: Countdown to 1992
Company: OPTEM
Date: June 15, 1990
Author: Daniel Debomy

Research papers

Global strategies for Japanese products in major Asian and Western countries: International comparative survey

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Date: June 15, 1990
Author: Shungo Hiromura

Research papers

Global marketing by Nissan Motor Co., Ltd.

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Company: Nissan Motor Co.
Date: June 15, 1990
Author: Takashi Hisatomi