Tag: "International Marketing"

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Research papers

Global advertising

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Date: June 15, 1990
Author: Peter Klein

Case studies

Case of Suntory Limited

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Date: June 15, 1990
Author: Takeo Kobayashi

Research papers

Brands across boundaries

Catalogue: Seminar 1990: Countdown to 1992
Date: June 15, 1990
Authors: Carol Coutts, Richard Auton

Research papers

A new segmentation tool for marketing in the 90's

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Authors: Bernard Cathelat, Roger Wyss

Research papers

The international approach of Laura Ashley

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Date: June 15, 1989
Author: Mark L. Bunce

Research papers

The globalisation of innovation

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Company: Philips International
Date: June 15, 1988
Author: Justus Veeneklaas

Research papers

The emergence of the pan European audience: The relevance of the PETAR data base for planning and evaluating multinational campaigns

Catalogue: Seminar 1988: Media And Media Research
Date: June 15, 1988
Author: Bruce Roberts

Research papers

Japanese consumers, and introducing foreign products/brands into Japanese market

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Company: Dentsu Macromill Insight
Date: June 15, 1988
Author: Sadafumi Nishina

Research papers

Fosters in klosters?

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Date: June 15, 1988
Authors: Tim S. Bowles, Rita Gallinari

Research papers

A review of pros and cons of centralised research in manufacturing companies

Catalogue: Seminar 1988: International Marketing Reserarch
Date: June 15, 1988
Author: David Hawkins

Research papers

The next decade

Catalogue: ESOMAR Congress 1987
Company: Philips International
Date: September 1, 1987
Author: Justus Veeneklaas

Research papers

Global state of mind

Catalogue: ESOMAR Congress 1987
Date: September 1, 1987
Authors: Daniel Frei, Seymour Martin Lipset, Frederick C. Turner