How to build age-less marketing campaigns that are relevant to the consumers? Revealing the impact of 'motivations' on sales in the brand echoverse using linguistic inquiry and machine learning.
Machine Learning algorithms are born as a solution to a problem. Once we feel comfortable with a prototype, there is still a long path to its deployment...and it is rarely a smooth one. We would like to share our experience transiting that path.
Machine Learning algorithms are born as a solution to a problem. Once we feel comfortable with a prototype, there is still a long path to its deployment...and it is rarely a smooth one. We would like to share our experience transiting that path.
Interview with Horacio González, Global AI & Unstructured Data Lead from Kantar Mexico.
Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.
Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.
This presentation details the exploration of various machine learning algorithms/models, which are tested on different market research studies collected using face-to-face (F2F) data collection in East African markets. The supervised machine learning techniques such as Decision Tree, Random Forest, Gradient Boosting Machine (GBM), Deep Learning and unsupervised machine learning techniques such as K-means clustering and Isolation Random Forest have been explored. The results are very promising and show great potential to bring such AI-based techniques to mainstream data quality control and quality assurance, as well as to address some of the key challenges faced by F2F data collection, which is still prominent in emerging markets, such as (East) Africa.
Learn how to use machine learning text analytics, from scratch, for free, using open-source R.
Learn how to use machine learning text analytics, from scratch, for free, using open-source R.
We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!
We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!